Hey, I can make something better than that.
Pleasanton, CA (PRWEB) October 21, 2008
WildPitch.TV, a social media advertising firm, has announced the winners of its "Opening Day - Show Your Stuff" video ad competition. The start-up company, which markets "people-powered" advertising solutions, is showcasing the top user-generated videos from a promotional contest which encouraged consumers to make their own video ads for the products and brands that they love.
Over 175 entries were received from brand zealots and video enthusiasts throughout the U.S. The videos competed for user votes in head-to-head match ups across multiple product categories including automotive, beverages, snacks, entertainment, and electronics. Winners were determined entirely by audience voting. The video ads with the highest winning percentages took home the top prizes.
"We were delighted with the level of consumer participation, as well as the creativity and quality of their submissions," said Dan Berger, Founder and CEO of WildPitch.TV. "Authenticity has become an important objective in advertising today, and you really can't get any more authentic than when the consumers make the ads themselves."
The winning video was a humorous 23-second spot for Sirius Satellite Radio submitted by Craig Kerfoot of Plymouth, MI. According to the winner, the video was shot in an entirely improvisational style with no script with a friend inside his car on a rainy day. Craig, who works for a Fluid Power Distributor by day, is a self-taught videographer. He says he often sees commercials on TV and thinks to himself "Hey, I can make something better than that."
Dawn Campbell of Baltimore, MD took second place. Her video ad for Band-Aids® featured two small dolls as the main characters and a stop-motion technique. The result was a heart-warming, 38-second commercial that won over 75% of its match-ups in the contest. Like Craig, Dawn has always had a passion for advertising. She shares that her doll "actors were very high maintenance but with a little wood, glue, tape, wire and string, they worked out just fine."
18-year old Mike Deagan, a freshman at Cal Poly San Luis Obispo, took third place with his "Ford - Drive Green" video ad for the Ford Escape Hybrid. "What teenager doesn't love his car?" he said. "This contest gave me a great opportunity to show off the joys of my ride."
All of the contest winners and video entries can be seen on http://www.wildpitch.tv In early November, the winning videos will also be available on Medeo, a global mobile video service offering lifestyle and entertainment content, and optimized to run on Nokia mobile devices - http://www.medeo.mobi Medeo is powered by Starcut Ltd., a leading mobility company serving media, content owners and brands, in cooperation with Nokia.
WildPitch.TV delivers "people-powered" advertising solutions by motivating consumers to promote their favorite products and brands to each other. The company offers a user-generated, viral video and contest platform as a turnkey solution for brand managers and agencies looking to tap into the creativity, authenticity and aggregate reach of today's "socially-interactive" consumers.
Dan Berger, Founder and CEO