In these tough times for everyone even remotely connected to the housing business, MRA is trying to provide information the industry can use to better market their products and succeed. While the information is 2 years old, it will still provide a snap shot to nearly any manufacturer, wholesaler or retailer in the business.
Minneapolis, MN (PRWEB) October 22, 2008
Market Resource Associates, Inc. a full-service market research firm of Minneapolis, MN has made their 2006 Big Box Retailer Study available to any company involved in the building materials, kitchen and bath and lawn and garden business absolutely free of charge until November 15, 2008. Thereafter the price will return to its normal price of $595.
The study was administered through out the 48 contiguous United States with over 2,000 DIY and BIY shoppers of Home Depot, Lowes and / or Menards who had to have shopped in at least two competing venues in the previous 12 months.
The 172 page report (MRA's second edition) compares the Big Box Retailers on a number of attributes, taking into account demographic information against 29 product categories from Appliances to Safety Equipment.
- Discover which chains consumers feel have Quality Products and also Value for Money Spent by product category
- Discover which genders and age groups shop where and for what products.
- Discover the value of the shopper's homes and household income levels.
- Discover in which venues consumers shopped, but then in which ones did they purchase by product category.
According to John Cashmore, president of MRA…"In these tough times for everyone even remotely connected to the housing business, MRA is trying to provide information the industry can use to better market their products and succeed. While the information is 2 years old, it will still provide a snap shot to nearly any manufacturer, wholesaler or retailer in the business."
To order your free copy of the report simply send an email with your name, your company (you must represent a manufacturer, distributor, rep firm or retailer in the business) company position, mailing address and telephone number to Matt.Brown @ mraonline.com. In your email please indicate if you would like to receive future offers from MRA by email or not. MRA does not sell or share its lists to any other organizations.
MRA is a full-service market research firm specializing in the building materials, forest products, kitchen and bath and lawn and garden industries. Call toll-free from the United States or Canada at 800-795-3056
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