Bonfire Communications Announces New Campaign Team Additions
Anil Prasad and Tosca Fasso Further Enhance Bonfire's Innovative Internal Communications, Branding, Benefits, and Web Content Strategy Portfolios
San Francisco, CA (PRWEB) October 22, 2008 -- Bonfire Communications today announced two new additions to its campaign management team: Campaign Director Anil Prasad and Campaign Manager Tosca Fasso. Both team members are charged with leveraging Bonfire's unique methodology to help large organizations drive strategy through effective internal/ employer branding, benefits/ wellness, and other internal and change communications campaigns.
Bonfire is renowned for its diverse staff of communications professionals that bring unique and myriad skill sets and experiences to its client engagements. The addition of Prasad and Fasso continues Bonfire's tradition of infusing its staff with expertise committed to precision and driven by passion.
Prior to joining Bonfire, Prasad was responsible for open enrollment marketing programs at WageWorks, America's foremost Flexible Spending Accounts and pre-tax commuter benefits company. In this role, he managed the development and delivery of industry-leading Web-based, multimedia and print materials for more than 1.3 million participants at more than 2,000 companies, including 100 of America's Fortune 500 employers. Prasad has also held director-level and senior marketing roles for several major technology companies including Siebel Systems, Salesforce.com, Netscape, Alcatel and Nortel.
Fasso's previous role as a consultant for Landor Associates included developing the interactive user experience and content strategy of internal brands for Citi, focusing on user empathy and intuitive information architecture. The award-winning communicator also developed her financial services expertise at Avenue A | Razorfish, where she managed a team of copywriters responsible for the online voice of Visa USA. In her position as Associate Copy Director, Fasso was instrumental in building a California-wide team of content professionals while delivering powerful messaging for clients such as Disney, Toshiba, Sun Microsystems, and Microsoft.
"Anil and Tosca both have fantastic track records of leading and evolving internal communications, branding, benefits, and Web content functions for many of the world's most prestigious companies," said Preston Lewis, Co-founder and Director of Talent and Partnerships at Bonfire. "Each takes a highly customer-centric approach that puts client success at the top of their agenda. We are also impressed with their diversity of experiences in solving complex client challenges quickly, effectively and empathetically. We are thrilled to have them join our team and help propel Bonfire Communications to even greater heights of success."
About Bonfire
Bonfire Communications is an organizational communications agency specializing in employee engagement and strategy implementation. The agency helps companies drive conversation and behavior change to implement critical business initiatives, using a unique audience-centric approach. Bonfire's goal is to help organizations and communities become more passionate, connected and effective. By integrating strategy development and change management with award-winning design and media development, Bonfire has crafted communication campaigns for leading global companies such as Genentech, Starbucks, Oracle, and Gap Inc. Learn more about Bonfire at: http://www.BonfireCommunications.com.
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