Legal Marketing Companies form Partnership to Enhance Law Firm Marketing Plans

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Law firm marketing companies Lawyers Guide, Inc., of Harvard Illinois has entered into a partnership with Adviatech Corp., of Tampa Florida to cross market related services. The two companies offer services that compliment one another's niche markets.

As more lawyers turn to the internet as a place to safely invest their marketing dollars, they are often met with a handful of companies willing to take their money but not offer a return. It is the hope of two successful law firm marketing companies that together, they can offer effective legal marketing services to lawyers across the country.

It was Lawyers Guide, Inc., that first approached (of Adviatech Corp.) about cross marketing one another's services. Based out of Harvard Illinois, is a lawyer directory which simplifies the process of finding a lawyer all across the country. Lawyers Guide, Inc. President, Jim Militello, commented that "We have seen a significant increase in consumers going to to find a lawyer, and a demand from lawyers looking for an alternative way to get found on the internet."

The benefit that saw in's service was something else.

As a seasoned search engine optimization company, Tampa Florida based Adviatech Corp., clearly understands the processes involved in online marketing. One of the most important aspects is link building. When it comes to building niche law firm links for their client's serviced under, it is difficult to find quality pageranking directories with legal appeal.

Partnering with gives Adviatech access to a link source that understands search engine optimization. The technology behind offers (on premium plans) lawyers the opportunity to link their keyphrases to their web site address thus increasing relevance of their web site for that particular keyphrase.

Adviatech's is their fastest growing subsidiary taking responsibility for nearly 60% of this years new account growth. The core services offered under the brand include online law firm marketing, search engine optimization, lawyer web hosting, and innovative web design services. The companies approach to law firm web design for attorneys is different than most niche legal web design companies.

Adviatech Vice President, Jason Bland, recently commented, "The value of our service to our clients goes back to what we can bring together. We have a talented, creative design team that understands a lawyer's web site needs to be unique. We try to avoid pillars, bookshelves, scales of justice, and gavels. Also, with the same company designing a lawyer's web site and optimizing it, our clients can be assured that the two services will compliment one another. Now with the partnership with, we can offer a highly relevant link to our client's web sites." is promoting the featured lawyer directory listing services for to their internal customer base and their weekly newsletter, Law Firm Marketing Weekly. is now offering web design and search engine optimization services through as an additional marketing solution to their listed members.

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