Twine Launches 1.0 Version of Interest Networking Application, Brings Intelligent Web to Mainstream Consumers

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Twine exits beta, now anyone can sign-up for an account; new features focus on usability and ease of use

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Watching communities develop around common interest points has always fascinated me. Twine represents what I am always searching for - the tools that connect people and knowledge and make information easy to find and accessible for everyone.

Radar Networks, a pioneer of Semantic Web applications, today announced the 1.0 product launch and general availability of Twine. Twine helps users keep up with their interests, together with friends, family, colleagues and groups. Twine has enjoyed a very successful private beta program, which began in March of 2008.

Twine connects users to relevant content, products and people that match their interests, by leveraging the "wisdom of crowds" and next-generation Semantic Web technologies.

In look and feel, Twine will be familiar to anyone who has used Facebook or Yahoo! Groups, for example. But Twine is the first of a new breed of software; using semantic-based technology, Twine enriches the content within the network to automatically make useful connections and recommendations to users. Over time, Twine gets to know each user better and helps them to more efficiently scour the Web for relevant content.

Twine is an "interest network," not just a social network. If a social network is about who we are interested in, an "interest network" like Twine is about what we are interested in. Interest-focused sites called "twines" may be created to collect, organize and share content around specific subjects. This content might include bookmarks, videos, photos, articles, e-mails, notes or even documents. In addition, twines can be public or private and can be used by individuals and/or groups of any size.

The most popular Twines right now represent an array of interests, with names like Foodie Extraordinaire, Alternative Medicine, The Art of Filmmaking, Humor, Financial Crisis, Election 2008, Oddities Around The World, Sustainable Living, Street Food, Design, and so on.

The largest Twine is called "Cool," and it has over 2,000 members who all contribute fascinating content from around the Web on an hourly basis. There are nearly 20,000 more specialized Twines focusing on everything from Cal football to obscure cartoonists to genealogical research.

New features in the 1.0 release of Twine include:

  • Completely revamped interface
  • New, intuitive navigation system
  • All-new interest feed
  • Public content within Twine is now indexed by search engines
  • Batch bookmark import from Delicious, Digg, browsers
  • Improved recommendation engine
  • Ability to invite people to Twine from online email address books
  • New and improved semantic search
  • Major performance fixes, very significant load time improvements
  • Architecture and engineering improvements for scalability

Other important milestones from the closed Beta period:

  • Twine grew to 50,000 active users, during the private beta
  • Twine is home to nearly 20,000 individual twines about various interests
  • Members have added close to 1 million pieces of content to Twine
  • Users spend an average of 6 minutes per visit
  • Since its beta launch, Twine has attracted nearly 500,000 unique visitors

Relevant quotes:
Nova Spivack, CEO and Founder, Radar Networks: "Radar Networks is excited to announce general availability of Twine. Twine represents an entirely new and smarter way for consumers to network around the things that matter most to them - their interests."

Jack Logan, Twine Beta User, Professor of Music, University of San Diego: "Twine's level of knowledge and audience made me feel that I could "keep up" with the network. In comparison to other social networking sites, I was blown away by the intelligence of the people that were on Twine."

Celine Takatsuno, Twine Beta User, Consultant, Keibi Technologies: "Watching communities develop around common interest points has always fascinated me. Twine represents what I am always searching for - the tools that connect people and knowledge and make information easy to find and accessible for everyone."

Relevant links / URLs:

  • Twine Resource Center:

http://www.twine.com/twine/11ht40xgn-pw/twine-resource-center

  • Top 100 Twines on Twine:

http://www.twine.com/explore-top-twines

  • New Twines on Twine:

http://www.twine.com/explore-new-twines

  • Twine on Twitter:

http://twitter.com/twine_official

  • Nova Spivack's blog, Minding the Planet:

http://mindingtheplanet.net

About Radar Networks:
Radar Networks is the company behind Twine, a new service that helps users keep up with their interests together with friends, family, colleagues and groups.

Radar Networks was founded in 2003 by Web visionary Nova Spivack, who co-founded EarthWeb (IPO: 1998) which also produced Dice (IPO: 2007). Radar Networks is backed by Velocity Interactive Group, Draper Fisher Jurvetson, Paul Allen's Vulcan Capital and Leapfrog Ventures as well as leading angel investors, and is headquartered in San Francisco. For more information on Radar Networks and Twine, visit http://www.twine.com.

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Joshua Dilworth
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