New York, New York (PRWEB) October 22, 2008
Dan Weiner, Managing Director of Red Bricks Media East, recently presented his thoughts on a wide range of interactive trends at a Magazine Publishers of America event.
In a discussion of Online Audience Development and Partnerships, Weiner provided an overview of emerging trends in the interactive landscape and the opportunities and challenges faced by magazine marketers. Audiences learned best practices for acquiring and retaining customers via paid search, SEO, and other emerging media channels. Weiner's talk showcased advanced strategies and success stories, giving a firsthand look into how leading marketers are driving traffic and subscriptions.
Weiner brought extensive digital marketing expertise and deep experience working with major publishers and media companies to the panel. He's helped music labels, digital content providers, and leading magazine publishers elevate their web presence and drive sales through targeted online marketing campaigns.
"I'm very excited and honored that I was chosen to speak at this event," said Weiner. "With the rapid changes in the digital space, publishers of all sizes are navigating the shift from physical to digital marketing channels and coming across new techniques that they would like to explore. This session gave an overview of these emerging channels and a sense of the tools needed to start experimenting and driving results."
Weiner's fellow panelists included Seth Silverstein, the Marketing Director of Entertainment Weekly, Time Inc., and John Phelan, Rodale's AVP of Consumer Marketing. Marketing consultant Joyce Shirer moderated the session. This panel, which took place on October 16th, is part of a 3-part interactive learning series put on by the Magazine Publishers of America.
About Red Bricks Media
Red Bricks Media is a full-service integrated marketing agency specializing in search engine marketing, interactive media planning, email campaign management, award-winning creative services and emerging forms of media including buzz and mobile marketing. We take a performance-driven approach to our campaigns and measure our success by our clients' successes. Red Bricks Media is an independent agency headquartered in San Francisco, with offices in New York and Hong Kong, creating world-class advertising programs for top brands like Microsoft Higher Education, Hearst Magazines, THQ, and the Los Angeles Times. Visit http://www.redbricksmedia.com to find out why Red Bricks Media is one of the fastest-growing agencies in the country.
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