Ed Kim to Speak at Digital Hollywood

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Red Bricks Media CEO to discuss digital advertising and the industry shift towards performance-based advertising models.

Red Bricks Media CEO Ed Kim was recently invited to present at the Digital Hollywood entertainment and technology conference in Santa Monica.

Kim will share his thoughts on current digital trends and future opportunities in a panel entitled, "Performance-Based Advertising System: Technology Redefining Advertising Platforms." The session, occurring October 30, takes an in-depth look into the current state of performance based advertising systems, including best practices and common pitfalls. Kim will focus on how digital advertising is leading the trend toward highly accountable, measurable advertising techniques.

"As a performance marketing agency, we believe that the industry will continue to rapidly shift to performance-based advertising models, as clients demand ROI and accountability in their marketing," said Kim. "The economic downturn will only accelerate this transition."

Other speakers at Digital Hollywood conference include representatives from Sony Pictures, Paramount Pictures, Fox, Motorola and Cisco. Kim has recently spoken at Search Engine Strategies and Marketing Sherpa's B2B conference. He will also appear at WebMasterWorld's PubCon conference later this year.

About Red Bricks Media:
Red Bricks Media is a full-service integrated marketing agency specializing in search engine marketing, interactive media planning, email campaign management, award-winning creative services and emerging forms of media including buzz and mobile marketing. We take a performance-driven approach to our campaigns and measure our success by our clients' successes. Red Bricks Media is an independent agency headquartered in San Francisco, with offices in New York and Hong Kong, creating world-class advertising programs for top brands like Microsoft Higher Education, Hearst Magazines, THQ, and the Los Angeles Times. Visit http://www.redbricksmedia.com to find out why Red Bricks Media is one of the fastest-growing agencies in the country.


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Lauren Quan
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