The new enhancements are a big part of our ongoing goal of providing dealership website visitors the right message, at the right time, to increase overall lead generation
Orlando, Florida (PRWEB) October 21, 2008
ActivEngage (http://www.ActivEngage.com), the automotive industry's premier provider of proactive live chat for dealer websites, today announced the expansion of the full-service ActivConcierge to include new features to decrease abandonment rates and increase lead submission. Since the service launched in March of this year, the company has carefully monitored the consumer traffic patterns on their dealers' websites and listened to feedback to continuously improve and offer the most effective, comprehensive live chat service.
ActivSubmit is a key component of ActivConcierge's new enhancements to increase lead submission rates. Website abandonment rates are typically highest on "forms" pages, where site visitors can request information and submit their contact information. ActivSubmit alerts a chat representative when a site visitor begins to complete a form on the dealership website. The representative can then invite the site visitor to chat and help the person complete the form and answer any questions. Alternatively, the chat rep can get the visitor's contact information directly through the live chat.
In addition, dealers using the expanded ActivConcierge service can now collect the data a site visitor entered on a form, even if the person does not fully complete or submit the form. As a part of the new features, chat representatives can also be alerted when site visitors are on specified pages. For example, chat reps can be notified when visitors view particular vehicle pages and offer consumers customized specials, based on their behavior at the site.
"The new enhancements are a big part of our ongoing goal of providing dealership website visitors the right message, at the right time, to increase overall lead generation," commented Ted Rubin, ActivEngage co-founder. "Abandonment is a huge issue for dealership websites, and this is especially true on forms. The new features can dramatically improve lead submission and offer a way to really pay special attention at critical junctions in the online car buying process."
About ActivEngage: (http://www.ActivEngage.com)
ActivEngage's proprietary business logic was designed in dealerships to meet the needs of sophisticated automotive shoppers. It laser targets each website visitor with the exact right message at the exact right time to get them to take action. The system has been strenuously tested for every type of dealership. It works because the company founders have over 30 years of retail automotive and technology experience, giving ActivEngage a true 360° understanding of the needs of automotive shoppers. Partnering with ActivEngage increases lead generation and offsets the increasing marketing costs associated with the sale of new and pre-owned automobiles. ActivEngage offers three tiers of service to ensure that all website visitors' experiences are enjoyable and uncomplicated, thereby increasing the value of dealership websites through better lead generation.
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