Brand Thunder a Finalist in Excellence in New Communications Award for the NHL's Washington Capitals Custom Browser Theme

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Brand Thunder, the browser customization specialists, announced today it is among the finalists in the Society for New Communications Research 3rd Annual Excellence in New Communications Awards

Brand Thunder LLC (http://www.brandthunder.com), the browser customization specialists, announced today it is among the finalists in the Society for New Communications Research (http://www.sncr.org) 3rd Annual Excellence in New Communications Awards.

The awards program honors the work of corporations, governmental and nonprofit organizations, educational institutions, media outlets and individuals who are innovating the use of social media, ICT, mobile media, online communities and virtual worlds and collaborative technologies in the areas of business, media, and professional communications, including advertising, marketing, public relations and corporate communications, as well as entertainment, education, politics, and social initiatives.

The Society for New Communications Research, a nonprofit think tank focused on the latest developments in new media and communications, has entrants submit case studies detailing their initiatives and technologies. The winning case studies are published on New Communications Review (http://www.newcommreview.com) and the winners will be honored at the 2008 Society for New Communications Research Symposium & Awards Gala, which will be held November 14 in Cambridge, Mass.

"The NHL's Washington Capitals were one of the first major brands to test a custom browser theme and the connection it can make with fans. We were always pleased with the results," says founder Patrick Murphy. "Now, to have that work acknowledged by such a prestigious organization is outstanding."

About Brand Thunder:
Formed in April, 2007, Brand Thunder creates a more persistent presence between corporate brands and their internet consumer through its custom browser themes which leads to increased web site visits and revenue. Through a software installation, end users change the look and feel of their internet browser into an immersive experience from their favorite sports team, entertainment franchise or internet site. The branded browsers feature official logos, colors, content and functionality, but can also extend capabilities including video, music players or other internet widgets. Current business partners and clients include the Huffington Post, NCAA, NHL, Starpulse.com, and Universal Music. Samples found at http://brandthunder.com/gallery.

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Patrick Murphy
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