Indie Band, The Black And White Years, Breaking Through With the Urgent Message and Impactful Video of its Single "Power to Change"

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Top 5 Airplay on Austin's Alternative Rock Radio Station, KROX, Top 15 sales at Waterloo Records, and a compelling video on You Tube lead to airplay spikes across the country.

We played a Rock the Vote after-party following our Austin City Limits show several weeks ago and it was the first time I think people really 'got it.'

The Black And White Years song, "Power to Change," has exploded in the band's hometown of Austin after KROX, the city's alternative rock station, moved the record into heavy rotation. This past week the single was the #7 most played record on the station and the album jumped to # 15 at Waterloo Records, the bellwether of indie music stores. The sudden success in Austin coupled with the urgent lyric of the song is causing the band and the song to get noticed around the country.

Fueled by the upcoming elections, "Power to Change," with its forceful call for change lyrics, is attracting the attention of adventurous music programmers around the country who are spiking it in rotation on their stations. In the last week, in addition to the KROX airplay, the record has been featured on KNRK/Portland (5 x), KZBD/Spokane (11x), Indy 103/Los Angeles, WRFF/Philadelphia (2 x), KVGS/Las Vegas, WXDX/Pittsburg, , and KCRW/Los Angeles. On WEQX/Albany, "Power to Change," remains in rotation after more than 700 plays and logging four weeks at #1 on the modern rock station's playlist.

The video for "Power to Change" is also generating a passionate response and significant You Tube activity. The cleverly edited video was directed and edited by NYC student filmmaker, Scott Pearson, and features 100% content culled from other videos on You Tube. "It is a video for the people and by the people," quirks Pearson, who discovered the band on-line and was so empowered by the message of the song that he dedicated months to creating the video. Along with the patchwork array of film and video images, Pearson weaves in an entertaining assortment of graphically displayed statistics, facts, and novelties, all of which punctuate the song's anthemic message and make repeated viewings of the video just as compelling as the first.

Click here to view: The Black And White Years "Power to Change" Video

The band's writer and vocalist Scott Butler explains why the song is so relevant right now, "We played a Rock the Vote after-party following our Austin City Limits show several weeks ago and it was the first time I think people really 'got it.' "Power to Change" is not a song directed at any political party or even towards politics, but the message of change - of global, environmental, cultural and economic change - resonates with people right now. That is undoubtedly one of the reasons that record numbers of voters are registering this year. People are bewildered by the state of the world and need to hear that we have the power to change it."

Butler says that he thinks that the video is "provocative, intuitive and surprisingly good humored. The video helps present the message of change in the literal, every-day sense, which is a nice
counter-point to the somewhat overwhelming social and cultural change suggested by the lyrics."

The Black And White Years eponymously titled album was produced by Jerry Harrison, of Talking Heads legend, and is available on Brando Records through ADA/Adrenaline Distribution.

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Randy Miller
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