Digitaria Propels The Nation's Need For Speed With International Speedway Corporation

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Digitaria unveils a new technology platform in designing 12 International Speedway Corp. track Web sites.

The exciting world of sports allows us to implement the types of progressive creative and technology solutions that will help the ISC tracks provide an experiential and informative digital destination for their fans.

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Digitaria (http://www.digitaria.com), a full service digital marketing and technology firm, and International Speedway Corp. (ISC), a leading promoter of motorsports activities and owner/operator of 13 of the nation's major motorsports entertainment facilities, are currently developing 12 new exciting Web sites for each of the ISC track properties.

The Web sites will encompass dynamic new fan experiences and will bring almost all five senses of the racing experience to an online venue. With bright colors, the sounds of engines and screaming fans, fast-paced racing action and easy-to-access information and resources at fans' fingertips, the only thing missing will be the spilled soda on your lap and the rumble of your seat.

In addition to an unparalleled interactive experience featuring rich media and a robust collection of imagery, video and audio content, racing fans will also be able to purchase tickets and plan out their overall race weekend experience.

Twelve track sites will be revamped on a new technology and marketing platform: Auto Club Speedway, Chicagoland Speedway/Route 66 Raceway, Darlington Raceway, Daytona International Speedway, Homestead-Miami Speedway, Kansas Speedway, Martinsville Speedway, Michigan International Speedway, Phoenix International Raceway, Richmond International Raceway, Talladega Superspeedway and Watkins Glen International.

"ISC is very excited about the relationship with Digitaria and the innovative experience they bring to the interactive space," says Craig Neeb, CIO for International Speedway Corporation. "We have been working with Digitaria for several months on an overall strategy and we are thrilled to now be working with them on the actual implementation."

"We're looking forward to bringing ISC's innovative fan experience to life," says John Van Spyk, vice president of Managed Services for Digitaria. "The exciting world of sports allows us to implement the types of progressive creative and technology solutions that will help the ISC tracks provide an experiential and informative digital destination for their fans."

About Digitaria
Digitaria (http://www.digitaria.com) is a full-service digital marketing and technology firm headquartered in San Diego with additional offices in Los Angeles and Washington, D.C. Since 1997, Digitaria has consistently led the field in creating digital experiences online through Web sites, intranets, extranets, digital asset management, interactive marketing campaigns and business solutions that are both measurable and memorable. Digitaria represents many of the largest brands in the world. Some of our active clients include the Atlanta Falcons, Baltimore Ravens, Bravo Television, CBS Corporation, Cobra Golf, Comcast Corporation, DTS Corporation, International Speedway Corporation, Intel Corporation, FOX Corporation, Game Show Network, Gateway Corporation, Gordon Rush, Hasbro, Inc., KCET Hollywood, Lifetime Television Network, MTV Networks, NBC Universal, National Football League, QUALCOMM, Inc., SOAPnet, Toshiba Corporation and WPT Enterprises, Inc.

Digitaria believes strongly in the power of collaboration and strategic thinking and often integrates internal teams with the talented staff of its clients to ensure all stakeholders contribute to the success of the engagement. For additional information, please visit http://www.digitaria.com.

Contact: Jon Hindman
(858) 679-1788
pr @ digitaria.com

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