Market Lead Search is a unique front-end sales tool that combines prospect qualification, market research and appointment setting
Los Angeles, CA (PRWEB) October 23, 2008
At every turn, the news is not good. In August business sales fell 1.8%, the largest drop in two years, according to MarketWatch. Inventories continue to rise at an alarming rate, the credit crunch is hurting businesses of all sizes and the forecast for the future is not looking bright. So, how do organizations and their sales professionals get their goods and services in front of decision makers? How do companies understand the issues facing their prospects when the global landscape is changing rapidly within industries? Full Mix Marketing, a Los Angeles based sales and marketing firm, is working with sales professionals to help them get in front of key decision makers with their Market Lead Search tool.
"Market Lead Search is a unique front-end sales tool that combines prospect qualification, market research and appointment setting," says Michelle Wolloff, Partner with Full Mix Marketing. "Given the global economic challenges facing our clients, it is imperative that their sales teams are only meeting with key decision makers. It is also crucial, now more than ever, that our clients understand the new challenges and needs facing their prospects. That is why our clients use Market Lead Search," continues Ms. Wolloff.
The Market Lead Search tool follows a simple three step process. First, a brief industry telephone survey is created. The survey asks questions specific to the current industry challenges and needs. Second, the telephone survey is executed by Full Mix Marketing's market research associates. Full Mix Marketing only employs market research associates that are versed in front-end telephone pre-qualification and sales. All associates have no less than an undergraduate degree, with many having earned graduate degrees. Full Mix Marketing puts all associates through a rigorous research and sales training program. "This means our clients now have a well educated and well trained front-end sales force. The beauty here is that they don't have to incur the full-time costs associated with having a highly educated and trained front-end sales staff and given these hard economic times, that is invaluable," says Ms. Wolloff. Third, appointments are set based on the way the prospect answers the survey questions. According to Mike Miller, Sr. Account Director, "Our client's brand integrity is never jeopardized as it can be with traditional telemarketing programs because our client's name is never mentioned until the prospect communicates they have a need and would like a meeting." Continues Mr. Miller, "Our clients also receive invaluable data on the needs and issues facing prospects and can modify their sales presentations and marketing materials to reflect this newly gained knowledge. Given the current economic challenges, the companies with the most knowledge about the needs and issues facing their prospects are the ones that are going to come out winners."
About Full Mix Marketing:
Full Mix Marketing is a full service sales and marketing firm that specializes in developing and executing fully integrated marketing campaigns for Fortune 500 companies within a variety of industries, including aerospace and defense, manufacturing, consulting, financial services, consumer products and human resource management . Full Mix Marketing has been highlighted in publications such as Business 2.0, People Magazine and other leading publications. In business since 2003, Full Mix Marketing has rapidly gained a reputation as a reliable resource for companies that need to quickly and cost effectively develop and execute marketing and sales campaigns that deliver results. Visit http://www.fullmixmarketing.com or http://www.marketleadsearch.com for more information.