Southern Tide Launches Online Retail Store

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Representatives of Southern Tide today announced that the company has launched its online retail store at SouthernTide.com.

Representatives of Southern Tide today announced that the company has launched its online retail store at SouthernTide.com.

With the launch of the Southern Tide online store, the company has initiated a unique program which shares online store revenues with the company's qualifying retail partners. Additionally, retailers can access information regarding all online transactions made in the retailer's market, and online store customers are reminded to visit Southern Tide's retail partners in their area. Southern Tide is currently sold in more than 200 fine retailers in more than 17 states in North America.

By logging in to the online store, Southern Tide retail partners can access a private, password-protected area where they may place orders, view their purchasing history and gain insight into product inventory. The online store also allows Southern Tide to respond to significant consumer interest from outside its current markets of retail distribution. Southern Tide's Skipjack Polo, the flagship product of Southern Tide, and the Skipjack Hat are items currently featured on the online store.

Regarded as the finest, most comfortable polo shirt in the world, the Skipjack is constructed of True-Vent Micro Pique™ that provides for breathability and a slight stretch that allows for ease of motion, while still maintaining its shape. With unique features to increase its comfort, the Skipjack Polo offers durability and style with double-reinforced seams; color-matched herringbone taping on the side vents; cross-stitched, laser-engraved buttons; a brushed cotton interior; and a collar optimized to maintain its shape.

The Skipjack Polo is available in men's sizes ranging from small to double extra large and is currently offered in more than 24 colors including: leaf green, fusion coral, ocean blue, chocolate, white, dark pink, periwinkle, vintage orange, red, yellow, Charleston blue, Chianti, black, college purple, nautical blue, offshore green, midnight blue, Augusta green, cannonball, true blue, coral and white stripes, true blue and white stripes, dark pink and white stripes and leaf green and white stripes. Due to high demand, a women's Skipjack Polo has debuted online, with sizes ranging from double zero to eight.

The men's Skipjack Polo retails for $69.50 for solid color polos and $75.00 for striped polos. The women's Skipjack Polo retails for $68.00. The Skipjack Hat retails for $20 and is available in nautical blue, light blue, pink, red and white. Standard shipping rates apply. The Southern Tide online store accepts all major credit cards, including Visa, MasterCard and American Express.

"The launch of our interactive store provides the convenience of online shopping that consumers demand, while rewarding our loyal retail partners for their support of the Southern Tide brand," said Jim Twining, CEO of Southern Tide. "By pioneering an online store program which rewards our retail partners, we hope to further spread the word about Southern Tide and our business practices that focus on our retail partners. We believe that this focus has been a key contributor to the rapid growth of the Southern Tide brand and will continue to position our retail partners to reap significant benefits from their partnership with us."

"Southern Tide's launch of an online store is a win-win for both consumers and retailers," said Perry Lancaster, manager of Brittons of Columbia, located in Columbia, S.C. "Their unique approach sets a great example of showing the world what an innovative company they truly are. I personally wish them the best in their pursuit to become one of the industry's premier apparel brands."

For more information about Southern Tide or to purchase the Skipjack Polo, visit SouthernTide.com or call (864) 236-8015.

About Southern Tide, LLC
Southern Tide, LLC is the Greenville, S.C.-based manufacturer of the Skipjack Polo, deemed by customers to be the finest, most comfortable polo shirt in the world. Constructed of Southern Tide's exclusive fabric, True-Vent Micro Pique™, the Skipjack Polo provides for breathability and a slight stretch that allows for ease of motion while still maintaining its shape. With the growing popularity of the Skipjack Polo, the mission of Southern Tide continues to be the design of extraordinarily authentic and classic clothing that is intelligently constructed with the best available materials. In the coming months, Southern Tide will expand its product line to include woven items such as oxford shirts and khakis. Currently, the Southern Tide brand can be found exclusively at fine retailers in South Carolina, North Carolina, Georgia, Florida, Alabama, Virginia, West Virginia, Tennessee, Mississippi, Louisiana, Arkansas, Texas, Oklahoma, Maryland, Connecticut, Rhode Island and online at SouthernTide.com.

For More Information, Contact:
Erin Barrett or Erin Phipps, Brandon Advertising and Public Relations, (843) 916-2000
ebarrett(at)brandonadvertising.com, ephipps(at)brandonadvertising.com,
or visit brandonpr.com

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