Doing community events helps to build a connection with customers and prospects. It's not about trying to sell something. These events become something that resonates as value and the more value a dealership represents, the more likely they are to keep that customer
Cincinnati, OH (PRWEB) October 22, 2008
OneCommand, (http://www.onecommand.com), the nation's leader in preference-based, automated, multi-channel marketing, today announced the launch of low cost, targeted, results-driven seasonal campaigns, proven to help auto dealers experience increases in sales and service revenue, while making a positive, long-lasting impression in their community. In a collaborative effort to generate foot traffic, build loyalty, and additional revenue, OneCommand has composed several seasonal campaign recommendations. These low cost campaigns help drive sales and service customers into the dealership and create awareness of upcoming promotions and events. Visit http://www.OneCommand.com to find out more information about campaigns for Fall.
As part of an unwaivering commitment to help dealers reduce cost and drive revenue, OneCommand provides a quarterly series of suggested events and campaigns. Included in the series are all of the tools necessary to plan and promote a successful event, leveraging multiple-channels such as voice messaging, email marketing and targeted mail to reach customers. The use of multiple communication channels has been proven to yield action among consumers. In fact, in a recent customer case study OneCommand found that response rates increased by as much as 51% through the use of multi-channel marketing versus any single communication method.
George Schaffner, General Manager at Saturn of Rockford, is a big proponent of community events. His dealership has been hosting events for many years, and for the past three years has used OneCommand to help reach out to his customers, "OneCommand is a low cost tool that makes it easier, faster and more affordable to reach my customers. Events like these are an opportunity to get in front of customers and make them feel good about the dealership as a community partner. It really helps with loyalty as customers feel that if the dealership is supporting the local community, this is a place where they want to do business. In fact just last week I had a lady in the dealership tell me the only reason she bought a car from us was because of the pet adoption events we do," commented Shaffner.
"Doing community events helps to build a connection with customers and prospects. It's not about trying to sell something. These events become something that resonates as value and the more value a dealership represents, the more likely they are to keep that customer," Shaffner added.
OneCommand has gathered a variety of ideas for community events, customer appreciation messages and other useful informational messages for customers that tie into seasonal events of interest to customers. Some examples include a Canned Food Drive, a Black Friday Holiday Kick Off and a Toys for Tots collection event, to name a few.
"Just as a car isn't created out of thin air, a long-term, mutually beneficial relationship doesn't occur on its own. Building a loyal and durable customer relationship is the result of a well engineered communication action plan that respects both buyer and seller while making the most out of data and technology," commented OneCommand CEO Al Babbington. "A single event doesn't sustain a business relationship but it can begin one. How far that relationship travels is up to you," Babbington added.
About OneCommand (http://www.onecommand.com)
OneCommand is a leading provider of integrated and automated, personalized communications designed to streamline work-flow, reduce marketing expense and generate superior customer response. Focusing on the delivery of the right message, at the right time, and through the right channel, OneCommand has rapidly expanded its market penetration by helping its clients realize significant improvements in loyalty and retention, frequency of visit and overall profitability. In 2007 the Company delivered over 100 million personalized communications on behalf of over 4,000 clients throughout North America.
OneCommand's proven, web-based Relationship Marketing Solutions enable customers to leverage the power of their voice through a multitude of channels, including voice messaging, mobile messaging, e-mail marketing, live call center services, direct mail and a variety of two-way communication streams.
By providing a seamless solution for communication from shop to buy to service and repurchase, OneCommand offers the opportunity to coordinate a unified message to customers. This approach, paired with custom automation of timely, relevant and consistent communications, has led to significant reductions in marketing expense and even greater improvements in the customer experience. For more information call 1.800.814.6820, email firstname.lastname@example.org or visit http://www.onecommand.com.