AdvanceMarketWoRx' Ellen Hoenig-Carlson to Open Brand Engagement Module at Upcoming DTC Perspectives Conference

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There is no easy recipe for developing high-ROI consumer-powered marketing in healthcare and life sciences.Industry complexities and regulations demand deep experience and thoughtful leadership, and changing consumer concerns require rigor, elegance, authenticity, and creativity to break through to key audiences. Ellen Hoenig-Carlson, DTC marketing pioneer opens up the Consumer Choice and Brand Engagement module at DTC Perspectives, DTC in the Era of Consumer Choice conference October 29 - 30, 2008 in Livingston, NJ.

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Life sciences organizations are challenged to learn to harness the power of consumers and put that at the heart of their business models and life cycle management.

Direct to Consumer healthcare and pharmaceutical marketing pioneer Ellen Hoenig-Carlson of AdvanceMarketWoRx will open the Consumer Choice and Brand Engagement module at DTC Perspectives, DTC in the Era of Consumer Choice conference.

Hoenig-Carlson is founding partner of AdvanceMarketWoRx, an expert consultancy focused on leading healthcare and life sciences companies to drive brand growth and profitability through elegant, rigorous, consumer-powered marketing. The conference, October 29 - 30, 2008 in Livingston, NJ is focused on helping DTC marketers navigate the realities of consumer power in pharmaceutical marketing.

"Engaging the consumer is a key to unlocking brand growth ," said Hoenig-Carlson. "Life sciences organizations are challenged to learn to harness the power of consumers and put that at the heart of their business models and life cycle management."

Hoenig-Carlson has been a leader and brand champion in US and Global Consumer and pharmaceutical Marketing for over two decades. Since the FDA regulations changed in 1997, she has spearheaded more than 40 integrated DTC/P programs focused across diverse categories ranging from cardiovascular health, diabetes and neurosciences to cancer, HIV, anaphylaxis and skincare. From 1997-2000, Ellen built and led the Bristol-Myers Squibb Consumer Center of Excellence, an early pioneer in the industry.

Known for her signature elegant solutions, Ellen provides a combination of rigor, creativity and a roll-up-your-sleeves attitude that drives superior results. Her proven experience in the area of consumer- driven marketing makes her a great choice to open up the DTC Perspectives module.

Hoenig-Carlson's record of growth and innovation includes multiple recognitions by Advertising Age Magazine as one of the US' 50 Most Powerful Marketing Executives. Her article detailing practical advice for improving DTC ROI} recently appeared in http://www.dtcperspectives.com/[DTC Perspectives magazine.

Advance MarketWoRx:
Elegant Prescriptions for Leading Performance
Advance MarketWoRx http://www.advancemarketworx.com is an expert consultancy that simplifies the complexities of consumer and pharmaceutical marketing--forging elegant solutions for brand growth and profitability in a chaotic world. By asking the right questions at the right time, they operate as trusted advisors to those who want an extra edge for vital brands and portfolios - whether in the early-stage of development or at the end of product lifecycle. Drawing from decades of experience across more than 40 categories and markets in consumer and pharmaceutical marketing, US and global, extensive DTC work in both traditional and non traditional venues, and thorough knowledge of the science and regulatory process- Advance MarketWoRx works with brand teams and partners to plan and deliver elegant solutions that lead competitors and deliver brand growth and profitability.

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TAMARIE JOHNSON
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