New York (PRWEB) October 22, 2008
JWT INSIDE, one of the world’s leading recruitment marketing and internal communications companies, is bringing Web 2.0 solutions to hospitals and health care systems. In order to engage the employees of a large health care system that is geographically spread out, JWT INSIDE incorporated PURL technology in their recent internal communications campaign.
PURL stands for Personalized URL, a web address that incorporates the recipient’s name. For example: http://www.johnsmith.ourcompanysite.com. This technology provides relevant content in response to preferences and engages responders in more meaningful dialogue.
The PURL campaign was initiated as a pre-cursor to a recruitment campaign. After uncovering the institutions Employee Value Proposition (EVP), the promise between an employer and its employee’s defining what employers expect of their employees and vise versa, JWT INSIDE proposed the PURL solution to engage employees in the employer brand roll out, so they could understand the EVP and what the goals of the campaign were. Once employees are engaged and informed, they can become ambassadors for the brand.
To drive employees to their own PURL site, each were sent a personal electronic postcard and direct mail piece, which included their personalized URL. Also, posters in every one of the large number of facilities directed employees to their PURL site. When they arrived at their PURL site, employees were encouraged, by the CEO via video, to upload their personal story about working at the organization through video, audio or in writing.
JWT INSIDE is consistently looking to do what’s next first and this PURL marketing campaign was a great way to engage employees around the launch of an employer brand. This campaign showcases a 360 degree approach to employment communications. It began with the EVP, moved to engage current employees with the message, and will now be communicated to candidates, with the support of the current staff.
To find out more about the innovative health care employment communication solutions from JWT INSIDE contact the team at healthcare(at)jwtinside.com or call 877-665-8768.
ABOUT JWT INSIDE
JWT INSIDE helps organizations advance employee engagement through comprehensive advertising, marketing and employee communications services. Measurement tools, consulting resources and strategic approaches are employed to put the right people in the right jobs and keep the workforce engaged. The agency has 12 offices and 9 satellite locations across North America and internationally. It is a subsidiary of JWT, the largest advertising agency in the United States and the third full-service network in the world. Its parent company is WPP (NASDAQ:WPPGY).
This press release was distributed through eMediawire by Human Resources Marketer (HR Marketer: http://www.HRmarketer.com) on behalf of the company listed above.