Michael Dea Named President and CFO of Equity Trust Company

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Experienced Financial Leader Joins National Leader in Self-directed IRAs.

Equity Trust Company -- the leading custodian of self-directed IRAs and 401(k)s -- appointed experienced financial executive Michael Dea to President and Chief Financial Officer.

"I am excited about the opportunity to lead future growth at Equity Trust and to continue our mission of assisting clients in achieving their financial goals," said Mr. Dea.

Mr. Dea has more than 27 years of banking and financial services leadership, having held various executive positions at Key Bank including: Commercial Real Estate Group Managing Director, Chief Financial Officer of the Corporate and Investment Banking Group, and Senior Vice President of Corporate and Investment Banking. Most recently, Mr. Dea was with AmTrust Bank.

"I am thrilled to welcome Mr. Dea to Equity Trust," said Equity Trust Chief Executive Officer Jeffrey Desich. "A dynamic financial professional, Mr. Dea is now an integral addition to our organization as we service the increasing demand for self-directed IRA custodians."

Self-directed IRAs are one of the fastest growing segments in the $5.7 trillion IRA market. As the most experienced provider of self-directed IRAs in the industry, more than 35 years, Equity Trust plays a pivotal role for investors looking to grow wealth with their IRA.

About Equity Trust Company:
Equity Trust Company is a passive custodian, allowing investors to use their knowledge to invest tax-free or tax-deferred with their IRA or 401k in assets they know and understand. Since 1974 Equity Trust and its affiliates have become recognized leaders in providing custodial services for self-directed IRAs and small business retirement plans. Please visit our Web site at http://www.trustetc.com.

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Brendan Hughes

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