North Star Destination Strategies' CEO to Speak at National League of Cities' Conference.

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Don McEachern, North Star Destination Strategies CEO, will speak at the upcoming National League of Cities' Leadership Training Institute on the topic of Community Branding. The 85th Annual National League of Cities' Congress of Cities & Exposition will be held at the Marriott World Center in Orlando Florida November 11 - 15, 2008. The seminar, Community Branding: Actions Speak Louder than Words is November 11, 9:00 am - 12:00 Noon.

North Star Destination Strategies is an industry leader in the field of community and city branding. To learn more about their community brandprint process visit The city branding specialists have worked with over 90 communities across the United States including Santa Rosa, California; Fairbanks, Alaska and Providence, Rhode Island. To learn more about these projects and many others visit

The National League of Cities is committed to strengthening and promoting the leadership capacity of our nations' local elected officials. More than 3,000 mayors, council members, and local leaders participate in leadership seminars and programs designed to explore the nature and practice of local government leadership. "We are thrilled to have the opportunity to teach at the Leadership Training Institute for the third year in a row," Don McEachern, CEO, North Star Destination Strategies. To learn more about the National League of Cities visit

The topic Community Branding: Actions Speak Louder than Words, explores community branding beyond a logo and a tagline. Many communities believe that once they have established a logo and a tagline that they have a brand. Some may have even taken it a little further and have put the logo and tag line on the city website and on signs throughout the community. While these efforts are an excellent start, it is not a brand. A true brand moves beyond its packaging to address politics, diplomacy, architecture, economic development, arts, and education, to name a few. In this session, government leaders will learn how to avoid the pitfalls that can waylay a successful community brand and how to organize community wide support for the development and implementation of programs, events and initiatives that will support your brand. For more speaking topics on Community Branding visit


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Samara Hughes

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