How to Solve the Challenge of Expanding into the American Market

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Meet with Fortune 500 technology decision makers at CES 2009.

Getting started in the huge American market can be a daunting challenge for European technology companies, especially start ups. J Lyons Marketing (JLM) has over twenty years of experience of introducing European companies to the decision makers at prospective Fortune 500 customer organisations with over a billion dollars of design win successes into products ranging from cell phones to automatic utility meter readers.

"We know the CTOs of major American technology companies on first name terms," explained John Lyons, President and Founder of JLM. "By keeping in regular contact we know exactly what technology challenges they are facing both now and in the future. This means that when we call them with a possible solution from one of our clients, they listen because we have a track record of delivering exactly what they need for years and years. It is a matchmaking process based on an intimate understanding of both technology needs and technology solutions. It would be very hard for a European company to cold call and hope to find a decision maker who happened to have a problem that their technology could solve."

Most of the clients that JLM represents are European because, as John Lyons explains, Europe has a tremendous pool of engineers creating innovative technologies and products but they lack the contacts to crack the lucrative American market.

Peratech, the leader in new materials designed for touch technology solutions, is one of the clients that JLM has recently started working with. Martin Kingdon, Peratech's Sales Manager, commented, "JLM gets doors open at a senior level with customers and gets to the right people very quickly."

JLM design wins for long established client, Maxell, include Lithium Thionyl chloride batteries in utility meters and in set top boxes, while its lithium-ion prismatic cells have enjoyed huge success with cell phone manufacturers. "JLM has helped us become one of the world's leading manufacturers of speciality batteries," said Bob Meadows, National Sales Manager at Maxell.

One of the key challenges for companies is that their new technologies can provide a significant market advantage for customers that can be worth a premium. However, start-ups often need to be in stealth mode initially making it hard for them to find customers. JLM's knowledge of technology challenges facing Fortune 500 companies solves this problem thus enabling companies to partner with lead customers to develop their technology.

Launching companies out of stealth mode has been done by JLM with great results, particularly at CES where, for example, Powercast won the CES emerging new technology for 2007 award. "We were just coming out of stealth mode and, with JLM's connections, we exploded at CES," said John Shearer, co-founder of Powercast. In 2008, JLM brought senior directors from 22 companies around the world together to meet and do business.

JLM will be organising a series of launch events at CES 2009 for technology companies wishing to meet with key decision makers at Fortune 500 companies. "It was an incredibly cost effective way for us to meet with the right people and get the feedback needed to finish final development. JML exceeded beyond our expectations with so many high level contacts, it was absolutely amazing. Our company was boosted with immediate value and credibility. It is a great service and beats the alternative of travelling round booths hoping to find someone who might be interested in us," added Tolga Katas, Founder and Director of en2go.    

For further information, please contact J Lyons Marketing, 436 Round Hill Road, St Davids, PA 19087 USA. Tel: +1 610 687 2277. Email: info @    

For press information, please contact Nigel Robson, Vortex PR, Island House, Forest Road, Forest, Guernsey, GY8 0AB United Kingdom. Tel: +44 (0) 1481 233080 Email: nigel @ Web:


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John Lyons

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