Birds Eye Introduces Quick Meals that End the Search for Easy Recipes

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There's no need for easy recipes when you have Birds Eye's Steamfresh® Complete Meals for Two

Preparing a great tasting, high-quality dinner can be a time-consuming, labor-intensive process of planning, chopping, sautéing and cleaning up messes

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Birds Eye Foods is proud to introduce quick meals for busy couples: Birds Eye® Steamfresh® complete meals for two -- making chef-inspired, healthful meals easy to achieve and only minutes away.

"Preparing a great tasting, high-quality dinner can be a time-consuming, labor-intensive process of planning, chopping, sautéing and cleaning up messes," says Josh Weinstein, Director of Marketing of Steamfresh for Birds Eye Foods. "But it doesn't have to be - and with Birds Eye's new Steamfresh complete meals for two - now it's not."

Birds Eye Steamfresh complete meals for two are a convenient, innovative take on dinner and go from freezer to microwave to table in just 10 minutes. Steamfresh complete meals for two combine tender chicken or succulent shrimp, al dente pasta or noodles, and crisp vegetables with Birds Eye's revolutionary steaming technology to deliver quick meals with inspiring flavors, uncompromising quality and the utmost in convenience. No recipe needed.

Steamfresh complete meals for two are offered in six premium varieties including: Grilled Chicken Marinara, Asian Style Chicken Medley, Shrimp Alfredo, Shrimp Pasta Primavera, Sweet and Spicy Chicken and Grilled Chicken in Roasted Garlic Sauce. The meals come in 24-ounce packages and have a suggested retail price of $7.49. Steamfresh complete meals for two are available now at major supermarket and retail channels nationwide.

"The new Steamfresh complete meals for two are the perfect balance of taste and convenience and are an innovative addition to our popular Steamfresh product line," said Weinstein.

Weinstein notes that with today's busy lifestyle, consumers are looking for easy recipes that are quick to prepare, inspired and delicious. "People don't want the added stress of planning and preparing a meal - everyday. With Steamfresh complete meals for two there's always something delicious and easy to prepare waiting for you at home," he said.

Why Meals, Why Now
Two-person households are growing and new Steamfresh complete meals for two offer dinner solutions for the way people live and eat today. The new meals prove that quick preparation can also be delicious without compromising quality.

Weinstein said Birds Eye uses only the finest ingredients and unique taste combinations that are steamed to perfection with Birds Eye's proprietary steaming technology.

Steamfresh meals meet a variety of consumer lifestyle needs including:

  •     Unique taste combinations: With six delicious varieties, now it's easy to prepare complete meals without sacrificing quality, taste or convenience.
  •     Convenience: It's a no-hassle, stress-free dinner to enjoy. No prep. No clean up.
  •     Minimizes prep and cook time: Complete meals (protein, starch and vegetable) are perfectly steamed in the microwave in just 10 minutes.

The Steamfresh® Revolution
Birds Eye packages its meals in a special, custom-designed bag that allows steam pressure to build up and circulate evenly within the bag, ensuring perfectly cooked complete meals every time. Vibrant colors and perfect textures are locked in securing freshness and nutrients. Birds Eye Foods introduced its first Steamfresh product in January 2006. Its product line-up now includes 36 premium frozen vegetables, rice and now complete premium meals.

About Birds Eye Foods
Birds Eye Foods is a nationally recognized food company, known for its easy recipes for healthy meal plans. Familiar brands in the frozen aisle include Birds Eye, Birds Eye Steamfresh, Birds Eye Voila!, C&W, Freshlike and McKenzie's. Other foods marketed regionally by Birds Eye Foods include fillings and toppings under its Comstock and Wilderness brands, chili and chili ingredients under its Nalley and Brooks brands; salad dressings under its Bernstein's and Nalley brands, and snacks under its Tim's and Snyder of Berlin brands. Birds Eye Foods headquarters is in Rochester, N.Y. For more information, visit http://www.birdseyefoods.com.

Contact:
Ashley Walters
Birds Eye Foods
513-762-1783
awalters @ northlich.com

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