In a very short period of time, they demonstrated an understanding of our brand and consumer and developed a very creative way to bring the brand experience to life.
Boston, MA (PRWEB) October 23, 2008
Winsper announced today that STIHL Inc., maker of the number one selling brand of chain saws worldwide, has been retained after a seven month review process. Located in Boston, MA, Winsper won the review after a strategic analysis of the brand and a presentation of an integrated campaign to senior management.
The first effort will be directed to the consumer marketplace. Winsper will be chartered to evolve the current and successful "Why?" advertising campaign that has been in market for more than three years. In addition, Winsper will be developing a campaign to support STIHL's presence in the Wall Street Journal and USA Today print and online editions.
"Winsper approached us with some category breaking work that reinforces our leadership in developing superior outdoor power equipment, and continued support for 8,000 independent servicing dealers nationwide," said Ken Waldron, National Marketing Manager. "In a very short period of time, they demonstrated an understanding of our brand and consumer and developed a very creative way to bring the brand experience to life."
JD Norman, Winsper's Managing Director states, "The STIHL brand is about passion and performance from the products they make to the network of independent servicing dealers who sell them, to the people who use them. That's why the sales of STIHL products continue to grow even as categories contract. We are very fortunate to have the opportunity to help them continue -- and accelerate -- their success."
Winsper is a "thinking" firm headquartered in Boston, Mass. Winsper focuses on consumer and business audiences that aspire to own innovative, category leading products/services. The company devises new ways for its clients to build their brand value over time and sales overnight by providing integrated marketing solutions across all facets of its clients' businesses including marketing, advertising, interactive and creative communications. It is an independent agency, representing both emerging and established companies in a variety of industries. Representative client experience includes Timberland PRO, Cognos, an IBM company and JetDirect Aviation. For more information, go to http://www.winsper.com.
About STIHL Inc.
STIHL Inc. manufactures the world's largest selling brand of chain saws and produces a full line of powerful, lightweight, and versatile handheld outdoor power equipment for homeowners and professional users. STIHL products are sold through servicing power equipment retailers from coast to coast-- not mass merchants. For more information or for the name of the closest STIHL retailer call toll free 1-800-GO STIHL (1-800-467-8445) or visit the STIHL Web site at http://www.stihlusa.com.