Seda France Home Fragrances Promotes Clinton Hamann to Company President

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As part of its ongoing growth and expansion, Seda France is promoting its Operations Director to President, where he will oversee the creation of its many lines of candles and home fragrance products.

After more than two years as Operations Director for Seda France Home Fragrances of Austin, Clinton Hamann has been promoted to the position of President. Hamann has successfully combined his education and background in the arts with operations management expertise to bring a new level of performance and efficiency to the day-to-day operations of Seda France, and his duties will now include overseeing all departments from a process and improvement standpoint.

"This change brings a heightened sense of potential within Seda France for our people and their ideas," Hamann says, referring to his successful integration of creativity and vision into all aspects of the business.

CEO and founder, Robert Hernandez ¬- who will continue his role as the force behind product development and expansion ¬¬- adds, "Seda France is a viable brand because of our innovation in all aspects of how we do business, from creating a luxury fragrance to expert delivery of our products, and Clinton's distinctive approach makes him a natural to oversee the entire process."

Prior to joining Seda France, Hamann worked with MCI for 15 years in the areas of operations management, training development and project management and vendor aspects of MCI's third party validation process - often working with cross-functional teams responsible for everything from desktop programming to assurance of regulatory compliance. Hamann also studied fine art and graphic design in Oklahoma and at Iowa State University.

Seda France products are available at and at nearly 2,000 fine retailers nationwide and many more internationally. Seda France produces numerous luxury products and is a leading name in the home fragrance/candle market. Collections include Édition Limitée, Bon Chic and the original Classic Toile collection - all with different twists on the "no gift wrap needed" packaging for which the company is known. This Austin, Texas-based manufacturer's reputation has earned them a loyal following of both customers and retailers throughout North America, Europe, and Asia.

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Bruce Lane
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