Job Postings Need to be Search Engine Friendly, Advises OptiJob

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Special report details how companies can ensure their job postings are found.

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How to Make Your Job Postings Search Engine Friendly

As organizations continue to make substantial investments in their career websites, most will miss a major issue: search engines will not find their job listings.

A new field called Human Resource Search Engine Optimization, HR SEO addresses the inherent and unrecognized problems in Internet recruiting and online job searches.

OptiJob’s special report, “How to Make Your Job Postings Search Engine Friendly,” available for download at http://www.optijob.com/report-download.aspx, explains how search engines actually work, what is involved in optimizing a website for search, and the different process and goals of HR SEO for optimizing job postings on a corporate career site.

“An effective analogy would be building an expensive retail store hundreds of miles out in the desert with no road to get there,” said Rick Fulton, OptiJob chief operating officer. “That’s ridiculous, but it’s actually what is happening in most major organizations. The very technology they use to automate the recruiting process also prevents job postings from being found and indexed by search engines.”

The white paper addresses several ways companies can use HR SEO steps to improve visibility for job postings. One way is to make sure the title pages use the most common title for the job position, as well as the location. Likewise, a header on the job listing page should contain words that indicate what the page is about. Job descriptions should use the keywords candidates are searching on in the body text, rather than in a big list at the end.

After making the job postings friendly for search engines, companies must make sure search engines can find the job postings. More information is available in the free report.

About OptiJob

OptiJob is a pioneering provider of search engine optimization for jobs. Its innovative HR SEO technology optimizes career websites, enabling customer job postings to be found by major search engines such as Google, Yahoo! and MSN. The OptiJob family of companies also provides valuable human capital hiring research, combining seven years of job posting activity from more than 200,000 online sources.

This press release was distributed through eMediawire by Human Resources Marketer (HR Marketer: http://www.HRmarketer.com) on behalf of the company listed above.

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Rick Fulton
GetTheJob / OptiJob
732-746-2551
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