Atlanta, GA (PRWEB) October 24, 2008
Because the dream of homeownership should include a beautiful green lawn, Pennington Seed, the world's largest packager and distributor of grass seed, announced it is donating six thousand pounds of its new eco-friendly Pennington Smart Seed to Atlanta Habitat for Humanity. That's enough Smart Seed to grow a thriving lawn for every home Atlanta Habitat for Humanity builds through 2009.
"Atlanta Habitat for Humanity and Pennington Seed share a commitment to saving the earth's resources. We're dedicated to building and providing affordable and environmentally-friendly housing throughout the Atlanta area and Pennington's generous Smart Seed donation allows us to extend our mission to the lawn," said Larrie Del Martin, executive director of Atlanta Habitat for Humanity. "Atlanta Habitat homes are built with environmentally-sensitive products and practices every step of the way. Now our homeowners can enjoy their great looking lawn and feel good about conserving water at the same time."
Unveiled in the spring, Pennington Smart Seed is a hit among homeowners and lawn and landscape enthusiasts across the country. The first eco-friendly grass seed requires up to 30% less water, maximizes fertilizer performance, and grows denser and deeper root systems for a thick, healthy, more drought resistant lawn. Pennington Smart Seed features the MYCO Advantage, an exclusive blend of beneficial, all-natural organisms that contributes to plant growth and enables a smart lawn to flourish with much less water and work.
"As a Georgia-based company, Pennington Seed is extremely proud to team up with Atlanta Habitat for Humanity to help families conserve water and enhance the curb appeal of their new homes with a great looking Smart Seed lawn," said Ronnie Stapp, executive vice president for Pennington Seed. "Pennington is honored to work together with an organization that is making such a difference in so many lives across metro Atlanta."
About Atlanta Habitat for Humanity
Atlanta Habitat for Humanity, one of more than 1,600 U.S. affiliates of Habitat for Humanity International, is a non-profit organization dedicated to providing affordable housing to Atlanta's working families. Since 1983, volunteers from corporations and from faith-based and civic organizations have worked in partnership with qualified homebuyers to construct affordable, green, quality homes in Atlanta, which are then purchased through no-interest, no-profit loans. To date, Atlanta Habitat has built more than 980 homes in the City of Atlanta and Fulton County. The organization plans to build 60 homes in 2008, its 25th anniversary year, and celebrate the completion of its 1,000th and 1,001st homes by year end. For more information about Atlanta Habitat for Humanity, visit http://www.atlantahabitat.org or call 404-223-5180.
About Pennington and Central Garden & Pet
Founded in 1945, Pennington Seed is the largest packager of grass seed in the world. The company is also a leading marketer, manufacturer and distributor of lawn, residential and professional turf grass, garden, turf care, forage grasses, wildlife, and birdseed products. For more information, visit http://www.smartseed.com.
About Central Garden & Pet
Central Garden & Pet Company is a leading innovator, marketer and producer of quality branded products for the pet and lawn and garden supplies markets. Our lawn and garden products include grass seed, wild bird food, weed and insect control products, decorative outdoor patio products and ant control products. These products are sold under a number of brand names, including Pennington, Norcal Pottery, New England Pottery, GKI/Bethlehem Lighting, Lilly Miller, Matthews Four Seasons, AMDRO and Grant's. For additional information on Central Garden & Pet, visit http://www.central.com.