The Pink Ribbon That Could Save Your Life

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October is National Breast Cancer Awareness Month. And, there's no better time than the present to kick off awareness for breast cancer and to begin taking steps to become more informed about how the disease could affect you, your friends or members of your family.

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Last year, over 2.3 million women were diagnosed with breast cancer. Next to skin cancer, it's the second most common killer in women. And, it's not restricted to females. In 2007, over 2,000 cases were diagnosed in men.

Breast cancer is called one of the "silent diseases" because by the time a problem is detected, the disease has already advanced. Most breast cancers start out as "benign" tumors, and represent 80% of all cases and are generally the easiest to treat. "Malignant" tumors are far more serious, and can become "metastatic cancer," damaging other tissues by traveling throughout the body, eventually affecting the bones, lungs, liver or brain.

The most common risk factors for developing breast cancer include: the female gender, advancing age, a personal or family history of cancer and having "breast cancer genes."

Other risk factors, that are directly related to the female hormone, estrogen, include early menarche, delayed first pregnancies, having no children and using hormone replacement therapy.

While there's not much that can be done about age, gender, family and personal history, or the genes one inherits, there are numerous things that can be done to lower the likelihood of being diagnosed with breast cancer. One of the best ways is to increase the consumption of fiber, fresh fruits, and vegetables.

Tibet Authentic has been the exclusive importer of Tibetan Goji Berries grown in the pollution-free Himalayan Mountains of Tibet. Goji berries are "super foods," rich in antioxidants (known to reduce certain types of cancers), amino acids, beta-carotene, vitamin C and polysaccharides that can help reduce the risk for cancer and neutralize the negative effects of chemotherapy and radiation therapy in cancer patients. They can also lower blood pressure, balance blood sugar levels, lower cholesterol and increase calcium absorption -- important for women over 40.

Another important way to prevent breast cancer is to learn how to perform a "breast self-exam." Women over the age of 20 should also schedule a clinical breast exam. After 40, it's important to get annual mammographies. If cost is an issue, there are options for free or low-cost mammography screenings.

Until November 30th, Tibet Authentic will discount any web order by 10% and donate an additional 5% of each order in support of fighting breast cancer. Just use the coupon code, "Pinkcampaign" online at http://www.TibetAuthentic.com.

The Pink Ribbon Shop also has hundreds of great deals on clothing and outdoor gear. Part of every sale is donated to breast cancer awareness programs and organizations.

The content of this press release had been sponsored by Tibet Authentic, in an effort to raise awareness and support the fight against breast cancer.

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Allen Smith

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