Harley-Davidson Launches 'Build It and Win It Sweepstakes'

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Harley-Davison announced a sweepstakes, in which contestants have an opportunity to personally design and win a custom 2009 model Harley-Davidson motorcycle by entering the "Build It and Win It" sweepstakes presented by Harley-Davidson Genuine Motor Accessories.

The Genuine Motor Accessories Customizer

Build It and Win It Sweepstakes

Harley-Davison announced a sweepstakes, in which contestants have an opportunity to personally design and win a custom 2009 model Harley-Davidson motorcycle by entering the "Build It and Win It" sweepstakes presented by Harley-Davidson Genuine Motor Accessories.

The sweepstakes utilizes The Customizer (http://www.harley-davidson.com/customizer), an interactive web tool on a mini-site attached to harley-davidson.com that allows contestants to build a virtual dream bike based on 2009 Harley-Davidson models. On The Customizer, visitors can choose any 2009 Harley-Davidson model and then select from dozens of custom options, including Color Shop custom paint sets, Screamin' Eagle performance components, hand and foot controls, custom front end parts and decorative collections, and add and remove them on a virtual motorcycle. As the bike is created, each new component appears on a picture of the virtual motorcycle, so a contestant can see exactly what the finished custom Harley-Davidson will look like. This dream bike can then be saved in a personal profile "Garage," along with a convenient, printable list of each component with its part number and retail price.

Contestants can enter the "Build It and Win It Sweepstakes" by following these steps:
1. Go to http://www.harley-davidson.com/customizer and click on "Launch the Customizer."
2. Create a profile and log-in to a personal profile "Garage."
3. Choose a 2009 Harley-Davidson model, and then select a stock or pre-customized bike.
4. Choose the Genuine Motor Accessories to add to that bike.
5. When the motorcycle is saved in a personal profile "Garage," the contestant is automatically be entered into the motorcycle sweepstakes.

At the close of the sweepstakes, Nov. 6 at 5 p.m. ET, a Harley-Davidson Motor Company representative will randomly select one virtual custom bike that has been entered into a personal profile Garage. The person who created the profile will be awarded the 2009 Harley-Davidson motorcycle that was created on-line, complete with all selected accessories. The winner will be notified via e-mail.

For additional information on Harley-Davidson Genuine Motor Accessories, see your local Harley-Davidson dealer or visit the Harley-Davidson Web site at http://www.harley-davidson.com. To find a dealer near you, call toll free 1-800-443-2153 in the U.S.A. or Canada.

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