Building Your Employer Brand Using Podcasts and Videos, the Latest Tools in the Recruiter's Toolbox

Share Article is giving recruiters a new way to connect with the jobseeking community. The website's revolutionary Audio and Video Profile features let recruiters talk to candidates more openly than ever - with podcasts and videos tailor-made for each recruiter's key messages and target audience.

The new service consists of recording and producing audio and video interviews in a recording studio with representatives from a company so that jobseekers can learn more about their organisation.

LoadzaJobs works with each client to define a sound or video profile and develop appropriate content - for example, an interview with the recruiting manager or CEO. Candidates then download the podcast or video and listen to or watch at their leisure.

A snappy Audio or Video Profile establishes a company's commitment to cutting-edge technology. Typical content can include current vacancies and in-demand skills, a business profile selling the company to potential employees, or an overview of the company's values and culture.

Podcasts and Videos enable recruiters to promote their organisations in an open, approachable way, talking to prospective candidates as if addressing them face-to-face. They are also an excellent way for companies to promote their employer branding.

Up to now, visitors to recruitment websites have always been able to read about job vacancies but now they can listen to or watch someone who already works there. This is a great way to communicate what it is like to work at a company, what opportunities there are for progression or talk in more detail about a specific vacancy.

With thousands of jobs being posted on the Internet everyday, offers a way for companies to stand out from the crowd.

The benefits of using digital formats in recruitment are obvious. Podcasting impacts on the cost side of things - they are very inexpensive and relatively easy to produce. While video is more expensive to produce, it allows for more flexibility and interactivity. Both mediums lead to huge opportunities for niche content provision.

With podcasting, you are not high bound by a format; you can have a very short interview or a very long interview. You are not high bound by the Broadcasting Commission of Ireland rules - for example a company can have a much more overtly commercial edge to a podcast - you can mention your company name 40 times in the podcast if you want to without breaching any regulations. All those things make it very accessible.

The Audio and Video Profile features are already raising a lot of interest among employers and jobseekers and has an ongoing range of exciting new features planned for the near future.
Some of the companies who have embraced podcasting and video on the Online Jobs Fair include Citi, The Bank of New York Mellon, Dell, Lex Consultancy and the SOS School of Sales.


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Aisling Nagle
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