Soquel, CA (PRWEB) October 25, 2008
The International Academy of the Visual Arts has awarded Scott Design four Silver Awards in the 2008 W3 Awards competition that recognizes outstanding websites, web marketing, and web video. The competition included more than 3,000 entries from leading interactive agencies worldwide.
Scott Design received awards in the Best Structure/Navigation and Computer Hardware Industry categories for its redesign of the LogLogic website (http://www.loglogic.com). Scott Design won an award in the Professional Services Industry category for Draper Fisher Jurvetson's website (http://www.dfj.com). Continuing a string of awards in 2008--including Best of Show at the Silicon Valley ADDYs--the Scott Design's holiday Flash game (http://www.hotdesign.com/holiday/) garnered an award in the Self-Promotion category.
Matt Scott, President of Scott Design, said: "These awards recognize what we've been encouraging our B2B technology clients: Make your site and your message stand out by incorporating Web 2.0 technologies and the visual energy and functionality of consumer sites. Years ago, it was assumed that an enterprise site needed to adhere to a set structure and navigation. Over the past few years, there's definitely been a movement by Silicon Valley tech companies to shake things up with new, innovative, and even fun ways of presenting online information."
One way companies are doing this is by incorporating Web 2.0 technologies in their sites. "Web 2.0" is a term to describe technologies that make a user's experience with the website richer and more interactive. These technologies include video, Flash animation, widgets, webcasts, forums, database-driven content, and blogs.
The website Scott Design created for Silicon Valley leader Draper Fisher Jurvetson includes Flash-based interactive cards, database-driven content, widgets, and a design more likely to be found on a consumer site than a venture capital site. Michael Daily, technology director at Scott Design, said: "DFJ's website now matches its reputation for being an innovative, high-energy company. Scott Design designed and produced the Flash-based cards and widgets as an easy, efficient, and entertaining way to learn about DFJ."
LogLogic's newly redesigned site features customer, partner, and executive videos and tabbed content, allowing site visitors to quickly understand the LogLogic solution. The site also boasts a Flash demo (also created by Scott Design), weekly webcasts, customer forums, a developer community, and a corporate blog. "By watching videos and demos, reading blogs, and communicating on forums, site visitors can now interact with LogLogic on a deeper more engaging level", according to Scott.
The trend of incorporating Web 2.0 technologies into websites is growing. As more and more sites are designed with these technologies, a website is transformed from being a way for a company to speak to its customers into a way for a company to interact with its customers. And, when these technologies are implemented well, they can transform a website into an award-winning website.
For more information about the awards or integrated online marketing, visit http://www.hotdesign.com