Winsper Is Hired By Jet Direct Aviation, Inc.

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Agency to re-launch company at the NBAA Annual Convention

They are smart, innovative and nimble, which is exactly what we need from an agency partner.

Due to a new business formation, Winsper, an independent strategy and marketing firm, announced today it has been hired by JetDirect Aviation, Inc. for strategy, advertising, marketing and promotions.

Jet Direct Aviation (http://www.jetdirectaviation.com), headquartered in Burlingame, CA, provides Aircraft Management , Aircraft Charter and Aircraft Acquisition and Brokerage services. Sister companies include JetCorp Technical Services as well as subsidiary JetDirect Aircraft Services FBO (fixed base operation) ground fueling operations with nation-wide locations. JetDirect Aviation Holdings LLC recently completed the sale of its Sentient Jet Membership and fuel management businesses to Macquarie Global Opportunities Partners (MGOP).

Winsper was chosen, in part, due to its unique focus on C-suite marketing, affluent consumers and aviation industry and marketing expertise. No formal review was conducted.

"We are thrilled to have Winsper help us with the launch of JetDirect Aviation. Their industry experience , C-level insight and strategic thought process coupled with excellent creative thinking gives us the confidence that they will properly positioned us as a leader in the private aviation industry. We will be tapping into all of their services from brand positioning and corporate identity, to advertising, direct marketing and promotion," states Meg Chase, Director of Marketing for JetDirect Aviation. "They are smart, innovative and nimble, which is exactly what we need from an agency partner."

The NBAA Annual Convention (http://www.NBAA.org) is one of the premier industry events for the aviation industry. Winsper recently rebranded the firm and properly positioned and promoted the company for the October 6th, 2008 show in Orlando, FL. To view work samples, please visit http://www.winsper.com.

About Winsper
Winsper is a "thinking" firm headquartered in Boston, Mass. Winsper focuses on consumer and business audiences that aspire to own innovative, category leading products/services. The company devises new ways for its clients to build their brand value over time and sales overnight by providing integrated marketing solutions across all facets of its clients' businesses including strategy, marketing, advertising, and creative communications. It is an independent agency, that has experience with a variety of industries such as retail, manufacturing, financial services and high tech brands that cater to high-net-worth affluent consumers in the luxury marketing sector and C-suite business leaders across multiple B2B industries. Representative client experience in the aviation industry includes Sentient Flight Group, Pilatus Aircraft, Hawker Jets, and Beechcraft. For more information, go to http://www.winsper.com.

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