College Reaches Out to Students with Exclusive Social Network

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Harump harnesses the power of popular social networking sites like Facebook and MySpace for colleges and universities.

Harump

Harump helps me get to know people I see around campus but may never have met otherwise

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When Muskegon Community College needed an innovative way to connect with students they turned to marketing firm Qonverge.

"It is becoming increasingly challenging to reach college students. Harump is a phenomenal way to let students know what's happening around campus and in the area. It also shows our commitment to embracing new technology," said Bill Loxterman, Director of Public Information for Muskegon Community College.

Harump's debut site is exclusively for students who have Muskegon Community College e-mail addresses. Muskegon Community College is a publicly supported educational institution currently serving nearly 5,000 students.

"College students are not responsive to traditional media - TV, radio, newspapers and billboards. They look to the Web as their primary source of information," said Jason Piasecki, Qonverge CEO. "With Harump, we combined one part branding, one part application development and one part marketing campaign to develop a social network tailored to colleges."

Like other social networking sites, such as Facebook and MySpace, Harump offers user's profiles, friending and private messaging. The site also features activities surrounding the college or university. It has information on area events and places to check out, as well as deals and job listings from local businesses. The "bandwagon" feature allows users to find out about area events and see who else from campus plans to attend.

"Harump helps me get to know people I see around campus but may never have met otherwise," said Muskegon Community College student Nattaya Tojaroen.

Harump is free for students and businesses. Area businesses create accounts and update their profiles with events, job listings, deals and coupons.

The site is currently exclusive to Muskegon Community College but can be easily rebranded for colleges and universities anywhere. Qonverge plans to expand Harump to schools throughout the nation.

For additional information contact Jason Piasecki, Qonverge CEO or visit http://www.harump.com.

About Qonverge
Qonverge is a marketing firm based in Muskegon, Michigan. The company has successfully developed marketing campaigns, Web sites, videos and print collateral for education, healthcare, organizations and business-to-business clients. Qonverge clients have won awards, garnered media attention and gained industry praise for their innovative marketing tools. For additional information visit http://www.qonverge.com.

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Jason Piasecki
Qonverge
(231) 727-9778
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