National Fire Sprinkler Association Takes the Fire Sprinkler Message to New Heights

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Sky Radio and Video Network Partnership to Reach Millions of Air Travelers During Holidays

he National Fire Sprinkler Association (NFSA), the longest-tenured fire sprinkler advocacy organization in the U.S., announces it has partnered with Sky Radio and Video Network, the largest producer of in-flight entertainment in the country, to bring the fire sprinkler message and concept to millions of air-traveling consumers.

An interview with NFSA President John Viniello will be broadcast on American Airlines' "Business and Technology Report" In-Flight Radio Channel focusing on fire sprinkler facts and the growing trend of sprinkler installations in single-family homes.

"This is an extraordinary opportunity for NFSA to bring the fire sprinkler message to a captive audience of millions who include executive business travelers, key decision makers and early adopters with high household income," said NFSA's Chairman of the Board, Gregg Huennekens. "While President Viniello's interview brings the fire sprinkler message into focus for the consumer, the NFSA video being seen by millions will help to solidify the Association's leadership position as the voice of the fire sprinkler industry."

The interview will be played on 29,000 audio-equipped American Airlines worldwide flights reaching approximately 4.2 million travelers and will be rebroadcast on USAir flights through the months of November and December reaching an additional 500,000 travelers throughout the holiday season.

In addition to bringing an audio fire sprinkler message to millions of air-traveling listeners, NFSA's program with Sky Radio includes an exciting partnership with CNN Airport Network. To be included in a "Best of Breed: Associations at Work" segment during November, is a video featuring NFSA that will be aired on the CNN Airport Network. The video will be played at 44 of the busiest airports at more than 2,000 gates in the United States, during the CNN broadcasts that reach nearly 16 million viewers through the month of November.

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About the National Fire Sprinkler Association
Established in 1905, the National Fire Sprinkler Association (NFSA) is the voice of the fire sprinkler industry. NFSA leads the drive to get life-saving fire sprinklers into all buildings; provides support and resources for its members - fire sprinkler contractors, manufacturers and suppliers; and educates authorities having jurisdiction of fire control matters. Headquartered in Patterson, N.Y., NFSA has regional operations offices throughout the country.


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