News is a unique communication medium online
La Jolla, CA (PRWEB) October 24, 2008
Corporate communications professionals now have a new tool in their belt to enable them to reach online news readers. Newsforce announced today that it has added over 280 new premium news sites into its publisher partner group across the US. The Newsforce Network now includes household news brands such as LA Times, Chicago Tribune, Boston Globe, Newsweek, Newsday and Washington Post.
"News is a unique communication medium online," said Vince Bianco, CEO of Newsforce. "People are in 'read' mode, absorbing many stories as they scan a page. Our always-on platform matches up interested news readers with relevant, high quality commercial news and PR. Our research shows that readers respond positively to the featured Newsforce headlines, and they are also deeply engaging with the stories we showcase."
"The Internet is teaching us that people are more likely to respond to promotional information presented in a similar mode to the site they're on. That is, video ads on video sites, search ads on search sites, and sponsored news articles on news sites," Bianco continued.
News reading consistently rates very high among activities people do online. It's estimated that worldwide news consumption is over half a billion page views per day. Pew Internet Life reported that people spend 19% of their time online reading news. As they move to mobile devices, they are consuming even more news in text, sound and video.
- A Harris Interactive and Innovation Media Consulting Group survey in seven countries concluded that the Internet will become the primary news and information source within five years
- Since 2006, the proportion of Americans who say they get news online at least three days a week has increased from 31% to 37%. (Pew Research Center, 2008)
- 85% of iPhone users use mobile Internet to access news and information sites (American Journalism Review, 2008)
Dana Todd, CMO of Newsforce said, "Did you know that there are an estimated 5,000 press releases and company announcements published in the US every single day? Not to mention tens of thousands of blog entries that are news-oriented. Google indexes 100,000 new stories every day. The demand is there on both sides. PR and marketing professionals have news to share and stories to tell, and news readers tell us they read press releases and company articles in order to stay current. We provide the platform to connect them."
Newsforce will be exhibiting at the International PRSA Conference in Detroit, MI October 25-28. Visit them at Booth 112. For more information on how Newsforce Network displays commercial news, visit http://www.newsforcenetwork.com.
About Newsforce, Inc.
Newsforce, Inc. is a PR media network which automates the publishing of sponsored content across premium national and regional online publications. It reaches online news readers in over 300 partner publications in the US, using prominent guaranteed placement of company news. Newsforce is also a provider of search engine optimization tools specifically for articles and press releases, deployed as internet software-as-a-service, including an optimization wizard and News Search Ranking Reports. Newsforce is a privately held company headquartered in La Jolla, CA, with offices in New York, NY.