Clients have become very creative and educated over the years, especially when planning weddings. Color becomes more of a key element each year in creating events big or small. I try to remain timeless when looking at new products, but you also need to have some innovative pieces in the product lines
Washington, D.C. (PRWEB) October 28, 2008
The October 2008 issue of Special Events Magazine features an interview with Kelly Andres, President of Select Event Rentals , an award-winning event rentals resource serving the mid-Atlantic.
Select Event Rentals' product line includes all sizes and styles of tent rentals, including large structure and century style tents both with options for flooring, staging, dance floors, linings and lighting. They also offer custom linens manufactured in-house, tabletop décor, tables, chairs, cooking equipment and beverage service. Their services include site surveys, event consultants, and an interactive Web site.
In the article, Andres, who joined the company as an account manager in 1995, explains how her product inventory evolves over time.
"Clients have become very creative and educated over the years, especially when planning weddings. Color becomes more of a key element each year in creating events big or small. I try to remain timeless when looking at new products, but you also need to have some innovative pieces in the product lines," she said.
Serving not only as a corporate Internet presence but also as an information resource for clients, the Select Event Rentals Web site features the Design Table, an interactive tool that serves as a virtual design board for special events.
The Design Table allows clients to choose and coordinate table linens, seat cushions and place settings, then visualize how their choices work together. Virtual fabric swatches, china, flatware and stemware are categorized by style, allowing clients to design environments that range from classic to trend-setting.
The product options in the Design Table are searchable by keyword. A search on the word "pink," for example, returns a list of options such as "Dior Pink" tablecloths, "Bandana Pink and Green" coordinating linens, and pink gel can lighting.
The Web site also offers catalogs, planning guides and an event portfolio. Clients who need to estimate how many square feet of dance floor they need for the number of guests in attendance have access to this information in downloadable PDF files. The event portfolio showcases stunning designs to inform and inspire prospective clients.
Select's event consultants ensure that clients have access to catering and event planning expertise, as well as information on the latest trends and innovations in the industry. In addition, an email newsletter written by Andres keeps clients updated on company and industry news, product offerings, and offers design inspiration.
When asked whether the changing market landscape, characterized by increasing corporate consolidation, impacts Select Event Rentals, Andres emphasizes that the foundation of the business is its relationships with its clients.
"I believe it is most important to understand and listen to your clients' needs and desires. It is important to view your relationships as partnerships; solidifying the bond makes the process of executing events less complicated for all involved."
About Select Event Rentals
Select Event Rentals is a comprehensive event and party rentals resource serving the mid-Atlantic, with offices in Baltimore, Washington, McLean, Philadelphia and South Jersey. The company meets the rental needs for a broad range of events, including wedding, private party, corporate, convention, stage performance and more. To learn more about Select Events, visit their Web site at http://www.weparty.com.