It's an honor to be recognized among industry leaders of this caliber
Traverse City, MI (PRWEB) October 27, 2008
BtoB Magazine announced today that Oneupweb's Office Survival Kit won BtoB's Best Direct Campaign (single piece) category. Just last year, highly-sought ad agency Ogilvy & Mather took runner-up in the same category for its American Express "Blueprint" campaign.
"It's an honor to be recognized among industry leaders of this caliber," says Oneupweb Founder and CEO Lisa Wehr. "It's a testament to the talented, hard-working team we have in place. We've always pushed ourselves to achieve great and creative things, that's what this company was built on and it's thrilling to attain this level of recognition for our work."
BtoB's Best is an annual homage to creative excellence and the agencies that produce visually pleasing, highly-targeted, results driven business-to-business campaigns that focus on product and company character. Oneupweb's Office Survival Kit did this by showing companies what they need to survive in the digital world, as well as evidence that the company's advice works. With a dash of humor the piece became living proof to clients, partners and prospects alike that working with Oneupweb would not only produce the results they were after--it might actually be fun.
The award-winning kit includes collateral explaining the industry, case studies showing real results, a mini-disk with the company's award-winning online marketing podcast series and other supplies deemed necessary to survive in the office. Cleverly packaged and drop shipped in true survival fashion, the Office Survival Kit is a piece that cannot be ignored.
This recognition came on the heels of another important announcement by BtoB, which named Lisa "Who's Who" among business-to-business marketing executives for the fifth consecutive year.
Oneupweb has been an innovator in digital marketing for more than a decade, creating integrated online marketing plans that include natural search engine optimization (SEO), paid search marketing (