Smirnoff Experience New York: Watch Exclusive Performance of Nas & NERD Performing "Made You Look"

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Capitale on New York's Bowery played host to a truly unique hip-hop show on Tuesday October 7th, as the Smirnoff Experience show hit town with an all-star lineup featuring original collaborations between Nas, N.E.R.D., Spank Rock, Grandmaster Flash, Buckshot, Dizzee Rascal, and a surprise appearance from Kelis. Watch the exclusive live performance by Nas and NERD of "Made You Look"!

If you were a cocktail what would you be?

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Capitale on New York's Bowery played host to a truly unique hip-hop show on Tuesday, October 7th, as the Smirnoff Experience show hit town with a lineup featuring Nas, N.E.R.D., Spank Rock, Grandmaster Flash, Buckshot, Dizzee Rascal, and a surprise appearance from Kelis.

Smirnoff Experience has visited Moscow, Shanghai and Paris this past year, each time putting on unique musical collaborations in stunning venues, with specially designed cocktails and bars. Next stop was New York, which proved no exception: N.E.R.D. were joined on stage by Spank Rock, Dizzee Rascal and Nas during the special 90 minute collaborative set which celebrated the past, present and future of hip-hop.

The event took centre-stage in downtown New York, the very city that sparked the birth of hip-hop and consider key to the kickoff of the 1960's cocktail revolution in which Smirnoff played a leading role. Crowds began to gather a full ninety minutes before doors opened at 9 p.m. The entire street came to a standstill, causing the NYPD to put in an appearance. However the event security staff managed to clear the street and move people into the venue, which was full to its 1,500 capacity by 10 p.m.

Inside Capitale, special bars played tribute to the birth of hip-hop, New York's nightlife tradition, the cocktail revolution and the original events Smirnoff have been staging over the past year. Special drinks included a basil-flavoured Smirnoff Martini, and The Fourth Element which mixed Smirnoff Black Cherry with a fresh lemonade.

A huge stage had been installed at the venue, behind which were two giant screens and a series of Smirnoff logos floating in the air over the performers' heads. The event was being filmed for TV and online, with six cameras including a crane that swept over the audience.

In the entrance room a photo booth captured images of guests for which they were given the challenge: "If you were a cocktail what would you be?". Best answers included the "sneaker-tini" and the "shot of ca$h". Elsewhere sheets of stickers included a raft of hip-hop words, phrases moto's so guests could create their own rhymes and add them to a giant wall for all to see. This being New York, the city's taggers soon took over the space, creating a vintage piece of New York street art in only a few short hours.

Grandmaster Flash was the first big name up, with an hour-long DJ set. Buckshot followed appearing for two tracks, before Baltimore's Devlin and Darko DJ'd for around two hours. The pace stepped up when Spank Rock took the stage in the guise of MC Naeem with special guest Amanda Blank.

This being a hip-hop show, naturally N.E.R.D were late taking the stage. Emcee Sway kept the crowd informed as N.E.R.D. tried to tear themselves away from catching up with the huge number of hip-hop's finest who were in the artists' area upstairs.

The band then exploded onto the stage with Rockstar, before Pharrell started working the crowd. He asked if anyone was following what was happening on Wall Street, before dedicating the next song to all those who work in finance and singing "Sooner or later it all comes crashing down" from the track 'Sooner or Later' on their recent album 'Seeing Sounds'.

Halfway through 'Lapdance' the uniquely original collaborations started to unfold, UK hip-hop star and recent #1 artist Dizzee Rascal took to the stage, singing the third verse of the song before being joined by Pharrell on the chorus. Next up was Spank Rock with Naeem joining the band to perform.

The biggest moment of the night, however, came at the end of N.E.R.D.'s set when the band played along with Green Lantern as Nas, supported by Pharrell and Chad, performed Nas' classic track 'Made You Look'.

Watch the exclusive live performance by Nas and N.E.R.D of 'Made You Look' at Smirnoff Experience TV

If that was the icing on the cake, what came next was truly the cherry on top as Nas was joined by his wife Kelis -- in a very public quashing of recent rumours about their marriage -- for a performance of 'If I Ruled the World'.

By this point the show had over run, but the crowd was still packed in and calling for more.

More at:
Smirnoff (Go to Smirnoff Experience module)
Smirnoff Experience Myspace

About Diageo:
Diageo is the world's leading premium drinks business with an outstanding collection of beverage alcohol brands across spirits, wines, and beer categories. These brands include Johnnie Walker, Guinness, Smirnoff, J&B, Baileys, Cuervo, Tanqueray, Captain Morgan, Crown Royal, Beaulieu Vineyard and Sterling Vineyards wines.
Diageo is a global company, trading in more than 180 countries around the world. The company is listed on both the New York Stock Exchange (DEO) and the London Stock Exchange (DGE). For more information about Diageo, its people, brands, and performance, visit us at For our global resource that promotes responsible drinking through the sharing of best practice tools, information and initiatives, visit

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