Chilean Entrepreneur is the European Winner of the 2nd Annual Cartier Women's Initiative Awards; Founder of Chicurela Proves that Green is the New Black

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Chilean Entrepreneur is the European winner of the 2nd annual Cartier Women's Iniative Awards. Start-up specializing in the commercialization of eco-friendly salmon skin leather is awarded one of the most prestigious awards for women entrepreneurs by Cartier and the Women's Forum.

Laura Chicurel Accepts Prize

More than ever, our economies need the spirit of enterprise, the taste for challenge. Small businesses play a key role in building the global economy. We believe that these brave and spirited laureates will be drivers of change for their communities and the future of their countries

Laura Chicurel, founder of Chicurela Ltd, a company that specializes in the development and commercialization of eco-friendly salmon skin leather products, today announced she had been selected to be the European Laureate of this year prestigious Cartier Women's initiative awards.

"I'm thrilled to be among the winners of the Cartier Women's Initiative Awards. Climate change is one of the most critical global challenges of our time and responsible companies need to prioritize the environment in their strategy and day-to-day activities. Through Chicurela, I want to demonstrate that it's possible to be economically successful while also being environmentally friendly." Commented Laura Chicurel, Chicurela's founder and CEO.

Five women entrepreneurs received the 2nd Annual Cartier Women's Initiative Awards during a ceremony held at the occasion of the Women's Forum for the Economy and Society in Deauville, France.

From an applicant pool of 400, one winner from each region (Africa, Asia, Europe, Latin America, North America) received a Cartier trophy, a US$20,000 cash award, and will benefit from a full year of coaching from Cartier, McKinsey & Co., and INSEAD Business School.

After two rounds of competition, these laureates were selected by an international jury of entrepreneurs and members of the business community for the creativity, sustainability and social impact of their start-up projects.

"More than ever, our economies need the spirit of enterprise, the taste for challenge. Small businesses play a key role in building the global economy. We believe that these brave and spirited laureates will be drivers of change for their communities and the future of their countries," added Bernard Fornas, President and CEO of Cartier.

http://www.chicurela.com Founded in 2005, Chicurela Ltd is the world's leading provider of high quality, eco-friendly salmon skin leather products. The company works with companies across different industries, helping them make high-quality and environmentally friendly products using salmon skin leather. Chicurela also designs and manufactures products for corporate clients.

About the Award Created in 2006 by Cartier and the Women's Forum for the Economy and Society in partnership with McKinsey & Company and INSEAD management school, the Cartier Women's Initiative Awards are an annual international entrepreneurship competition for women. Five laureates are awarded each year and receive US$20,000, coaching support for a full year and an exclusive Trophy designed by Cartier.

http://www.womens-forum.com The Partners The Women's Forum for the Economy and Society Created by Aude Zieseniss de Thuin in 2005, the Women's Forum for the Economy and Society is an independent and non-partisan platform for dialogue. An annual landmark event, it aims at promoting women's perspectives on major issues today.

http://www.cartier.com Cartier is one of the world's most esteemed luxury brands, designing and manufacturing exclusive collections of fine jewellery, wristwatches, leather goods, fragrances, pens, eyewear and scarves through almost 250 Cartier boutiques.

http://www.mckinsey.com McKinsey & Company McKinsey & Company is a management consulting firm that, for more than 75 years, has been helping its clients achieve distinctive, substantial, and lasting improvements in their performance. Its clients include more than half of the world's top 200 companies.

http://www.insead.edu As one of the world's leading and largest graduate business schools, INSEAD brings together people, cultures and ideas from around the world to change lives and transform organizations. The unique global perspective and multicultural diversity of INSEAD are reflected in all aspects of its research and teaching.

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