Prom Dress and Formal Wear Retailer Adds Fashion Recession Packages

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Promgirl.net, one of the fastest growing Internet retailers of prom dresses and formal wear, added fashion recession packages and recently introduced complementary websites to offer online consumers a better buying experience in tough economic times.

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We're more than just a fashion retailer. Girls and women can come to our prom dress websites for fashion advice and tips for making the most out of this special event. Prom night is a milestone event in a girl's life, and our job is to help them enjoy and afford it.

As one of the fastest growing Internet retailers of prom dresses and formal wear, Philadelphia based PromGirl.net recently announced that they are using complementary websites to offer online consumers a better buying experience in tough economic times. By linking 4Prom.com, PromDress.net and ThePromSite.com to the already booming PromGirl.net owner Klari Adrian expects to see continued growth as the company edges into the 2009 Prom season.

According to Internet research leader Forrester Research Inc.'s October 2008 report, online sales this coming holiday season are expected to grow 12% to $44 billion despite tough economic times. Adrian comments, "Predictions for the holiday season are a great indicator for prom dress season. As buyers struggle with fuel prices and income in general, shopping online to save on gas money and comparison shopping online to get the best bargains is even more appealing."

In order to take full advantage of their enviable market position PromGirl.net has optimized their websites to make them even more valuable to online shoppers. They have increased their selection options, and will offer better prices with package deals to help parents and girls meet their prom dreams while battling the recession.

Adrian says that step one was to offer more that just dresses, shoes and accessories. All four sites also offer advice on things like how to choose the right sexy and affordable prom dress or how to make your money go further on prom night. "We're more than just a fashion retailer. Girls and women can come to our prom dress websites for fashion advice and tips for making the most out of this special event. Prom night is a milestone event in a girl's life, and our job is to help them enjoy and afford it."

Step two was ramping up the selections of dazzling prom dresses. Adrian adds, "For the 2009 Prom season we'll feature glamorous creations from the Jovani, Mori Lee, Alyce, Paparazzi, and Paris by Tony Bowls lines, among others. We're already seeing sales ramp up as young women get decked out for the 2008 holiday season. Evening gowns, ball gowns, short dresses and stunning formal dresses are on the move. Experience tells me that prom dresses are not far behind."

The final step in creating an optimal browsing and buying experience for their Internet customers was to offer package deals and better prices to help already stretched families absorb the cost of prom without pain. These "fashion recession" package deals are a possibility due to the additional warehouse space and improvements to customer service PromGirl.net made last year. Adrian says, " We've mastered that and streamlined our business processes, the 2009 season will be focused on giving customers a wider range of great prices and styles to choose from."

PromGirl.net gained national and international attention in the past year. As sponsors of numerous international competitions like "Miss Intercontinental UK" and as the main provider of -prom dresses for ABC family "America's Prom Queen" the company's online presence became a household name in America and abroad. PromGirl also runs a UK based website that caters to their overseas clientele.

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Daniel Adrian
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