Planning Christmas Retail Promotions Early Pays Off

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The Giant Christmas Stocking promotion from helps businesses draw traffic for the holiday selling season.

It's not unusual for us to ship to 50 or 60 locations

Getting traffic into a retail store can be a challenge. Through the years many businesses have used a sweepstakes or drawing to attract extra attention.

Holidays are the ideal times for retail stores to promote holiday specials with seasonal traffic. What better way to reach out to new customers, generate traffic and possibly increase sales than a giveaway? Many stores have used the Giant Christmas Stocking as a traffic builder.

A popular website, , offers promotional items year round. However, the Giant Christmas Stocking is the most popular promotion at Christmas.

"We've used this program for just about every possible retail establishment including car dealers, furniture stores, restaurants and rent-to-own stores," says John Bagwell, owner of "In fact, just about any business that has, or wants family traffic, can use this promotion," Bagwell added.

The promotion is available in a six foot or eight foot stocking with an option of name brand toys or more generic toys.

The program comes with the stocking filled with toys along with entry blanks, a registration box, colorful posters to promote the contest and a press release packet.

This year Bagwell added a "Giant Santa Sack" as an alternative promotion. This is similar to the Giant Christmas Stocking but instead of the mesh stocking the material resembles the traditional felt stockings. The sack is four feet tall and stuffed with popular toys for both girls and boys. The two foot header on top makes for a six foot display that is sure to attract attention.

Bagwell is also able to drop-ship the stockings to individual store locations. "It's not unusual for us to ship to 50 or 60 locations," says Bagwell.

Additional information is available at or by calling toll free 1-866-281-8830.

Business owners can use promotions year round as mailing list generators, collecting vital information about customers for marketing purposes, such as a customer retention or prospect tool.

About Bagwell Promotions:
Bagwell Promotions offers over 500,000 imprinted promotional products from 4,100 suppliers such as coffee mugs, pens, flashlights, magnets, ID bracelets, key chains and an assortment of apparel.

Note to Editors:
A high resolution photo of the Giant Christmas Stocking is available at for immediate download.

John Bagwell

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