I could not be happier with the direction that Larissa Schenck, our director of marketing and sales, and her team have taken with our rebranding effort. Our new look, name and tagline capture perfectly the image and positioning we wish to convey to the print marketplace
Fort Lauderdale, FL (PRWEB) October 26, 2008
Business Cards Tomorrow (BCT), the largest wholesale stationery printer in North America, has recently undergone a complete corporate rebranding to better reflect the expansion of the company and its wide range of services. BCT has expanded within the past five years taking the network, which has been known as a wholesale provider of quick print thermography, to a one-stop shop printer with progressive new technologies, continuous full color investments, and ongoing product development.
"This name change reflects our wider range of services beyond providing business cards that are delivered within 24 hours. We have been very successful in the full color print arena and will continue to execute advanced initiatives to further drive the success of our company," Larissa Schenck, Director of Sales and Marketing of BCT.
As part of its rebranding efforts, the company will no longer be referred to as Business Cards Tomorrow, but will begin operating under the name BCT immediately. BCT's updated logo incorporates a new color scheme and design, signaling the new direction the company is headed in and its multitude of services. It also combines a new tagline: More Options. Greater Printing Solutions. This tagline was designed to communicate what drives BCT as a company, and what BCT makes possible for its clients. To create and design the new rebranding efforts, BCT hired PBMAI, a full-service marketing, advertising and PR agency in Boca Raton, FL.
"I could not be happier with the direction that Larissa Schenck, our director of marketing and sales, and her team have taken with our rebranding effort. Our new look, name and tagline capture perfectly the image and positioning we wish to convey to the print marketplace," Pete Posk, President of BCT.
BCT is the largest wholesale stationery printer in North America. Founded in 1975, BCT's 70+ production plants throughout the United States and Canada are your wholesale only source for high quality printing of Full Color Business Cards, Stationery, Postcards, Catalog Sheets; Thermography and Flat Business Cards, Stationery, and Specialties; Custom Stamps; Custom Labels; Booklets and Finishing Services. In 1999, BCT launched orderprinting.com, which quickly became the fastest growing procurement site in the nation. Additional information about BCT is available at: http://www.bctonline.net.