Champion Logistics Group Saves Time and Money Using Soffront CRM

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--Improves Sales, Client Services, Employee Communication and Efficiency--

We struggled with issues such as duplicate contacts, lack of visibility with new leads and updates, and inflexibility when assigning leads and attaching contacts.

Soffront® Software Inc., http://www.soffront.com , the leader of mid-market CRM software, today announced that Champion Logistics Group is using Soffront CRM in their sales and client services departments to manage their client/prospect relationships. Champion, http://www.championboston.com , (franchise office based in Boston, Mass.) is a global, full service logistics company specializing in air and ground shipping, as well as warehousing of freight.

Champion purchased Soffront's Sales Force Automation module in 2006, replacing an inefficient database system. "As our sales force and contact database grew, we experienced numerous problems," said Sharon Bingham, director of operations at Champion. "We struggled with issues such as duplicate contacts, lack of visibility with new leads and updates, and inflexibility when assigning leads and attaching contacts."

Before selecting Soffront, Champion met with representatives from three vendors and compared products based on functionality, support, price, and the ability to customize. "We chose Soffront because we were impressed with the software's robust functionality and customization," explained Bingham. "Also their solution was more affordable than the competition."

Everyone at Champion can now access the most accurate, up-to-date information possible. "Utilizing Soffront's web-based solution, information is immediately viewable by every sales representative, client service specialist, and manager. Leads assigned through Soffront are automatically sent to reps, instead of languishing in the system."

According to Bingham, all documents are saved on the server, eliminating the need to attach them to emails. Soffront's calendar feature also allows Champion employees to confirm availability for meetings, set deadlines, and assign tasks. "Using Soffront, we have saved a considerable amount of time, and the dollar amount saved is immeasurable," concluded Bingham.

About Soffront

Soffront Software Inc. has the experience, technology and focus for mid market companies seeking CRM solutions. A CRM pioneer since 1992, Soffront spans the enterprise with integrated CRM: sales, marketing, customer service, knowledge base, help desk, project management, order processing, defect tracking and more. It is designed to readily adapt to a company's processes, workflows, and users. With on-demand, on-site, or host-to-purchase options, floating or named seats, Soffront is the perfect choice for mid-size companies. Soffront's installed base includes Fortune 500 companies, mid-sized businesses, federal, state, and local governments. Soffront is privately held, debt-free, and profitable.

Media Contact:                        
Alison Golan, 904-230-0349    
Alison@Soffront.com

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SARAH BOND
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