Earnix Reporting Extension Puts Customer Value Optimization and Pricing Strategies in the Hands of Insurance and Banking Executives

New York, NY and London, UK (PRWEB) October 28, 2008

Earnix, a leading provider of customer value and pricing optimization solutions for insurance and banking, announced the release and general availability of Earnix Reporting Extension.

Used by leading financial services companies worldwide, Earnix Optimizer provides an integrated platform that enables insurers and banks to maximize the value of customer relationships by utilizing robust market analytics and delivering the power of optimization to the point of customer interaction.

With Reporting Extension, banks and insurers that use Earnix Optimizer can easily disseminate information related to customer value and pricing optimization strategies throughout the organization, enabling decision makers to:

•     Analyze historical pricing and customer lifetime value data;
•     Monitor actual versus planned outcomes of current strategies;
•     Compare existing and future pricing and customer value optimization strategies.

Using an industry-standard reporting tool (e.g. IBM Cognos), organizations can ensure the delivery of the right set of reports to each person in the format of their choice. Information can be presented at different levels of granularity and grouping, such as:

•     One or more business segments (e.g. insurance book)
•     Single or multiple products and product lines
•     One or more geographic regions
•     The entire business.

"The Earnix Optimizer platform provides banks and insurance companies with robust integrated analytics and optimization capabilities," said David Schapiro, Earnix's Chief Executive Officer. "Reporting Extension enables companies that use the solution to expand the utilization of these capabilities throughout the organization while using industry standard, non-proprietary tools and technologies."

To find out more about Earnix Optimizer and the Earnix Reporting Extension, please contact your local Earnix office or visit http://www.earnix.com.

About Earnix:
Earnix is a leading provider of customer value optimization solutions for insurers and banks. Earnix solutions are used by leading financial services companies worldwide to optimize customer relationships and drive significant improvements in profitability. The company is led by a team of seasoned professionals with significant financial services background combined with expertise in optimization technology and enterprise software development. Earnix is privately held and funded by prominent venture capital firms. For more information about Earnix please visit http://www.earnix.com.

###