Watch Out Guys; Your Engagement Ring Could Land You in Trouble

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New research among 100 UK couples by http://www.ampalian.com, one of the UK 's leading online jewellers, reveals that many of the UK's brides were not entirely satisfied with their engagement ring, many feeling that they were short changed when it came to price paid and gemstone size.

We were not entirely surprised that white gold has overtaken yellow in the popularity stakes but what is very interesting is that this preference also extends out to the wedding bands as well

Watch out guys! Your engagement ring could land you in trouble. According to a new survey of over 100 UK wedding couples:

· Only 62% of brides were "extremely happy" with the engagement ring they received
· 11% of brides think that the gemstone in their engagement ring was too small.
· The majority of brides (34.1%) feel that engagement rings should cost between £500 and £1000

· Yellow gold has dropped to second place behind white gold in popularity.

· 25% of rings don't use diamond as the main gemstone.
Every year over 300,000 UK couples tie the knot, but when it comes to giving the engagement ring, are todays grooms reaching the brides expectation?

New research among 100 UK couples by http://www.ampalian.com, one of the UK 's leading online jewellers, reveals that many of the UK's brides were not entirely satisfied with their engagement ring, many feeling that they were short changed when it came to price paid and gemstone size.

Unknown to many new grooms, the average bride expects the groom to spend between £500 and £1000 for their ring and 11% of them secretly hoping their partner would pay over the £2000 mark.

The survey shows that whilst price is vitally important to todays bride, the necessity for diamond to be the main gemstone isn't always important with over 25% of brides preferring sapphires and even amethyst to the more traditional stone.

Kerrie Potts, CEO of Ampalian said "The typical British bride tends to be very clear on what makes a perfect engagement ring and it seems that size really matters. With any high carat gemstone there is a cost attached though, which is why price comes into play as well"

A further sign of modern day change is the migration away from yellow gold to the newly popular white gold. Potts comments "We were not entirely surprised that white gold has overtaken yellow in the popularity stakes but what is very interesting is that this preference also extends out to the wedding bands as well".

The high street with 72% of the vote still remains the most popular place to buy a UK ring but this tradition is fast shifting towards online buying (28%) as people realise the cost savings and convenience of going online.

The wedding itself is becoming more expensive with 36% of brides opting to spend over £10,000 and 6% spending over £20,000 although the most popular price band for total cost is the £5000 to £10,000 range (33%).

Potts adds "It's important to note that most grooms are hitting the mark but this research shows that it might be wise to do a little homework before your proposal. It's a sensitive subject for most brides and is often the most important day in their life".

Top tips for choosing an engagement ring
1) Check what metal the recipient prefers by observing other Jewellery they wear. The popular choice is Yellow Gold, White Gold and Platinum. White gold is the current best seller.

2) Stone size (Carats) is the most important consideration for brides. If in doubt, buy bigger.

3) Set a budget of between £500 to £1000. It's a once in a lifetime purchase so don't scrimp.

4) Try to stick to diamond as the main stone. It's by far the most popular choice.

5) If your partner wants an alternative to diamonds then Sapphire is the most popular next choice followed by amethyst

For more information, please contact:

Kerrie Potts
kerrie @ ampalian.com
Managing Director
Ampalian Limited

Notes to editors:
Research was carried out online August to October 2008 using SurveyMonkey.com among 100 UK couples.

About Ampalian
Formed in 2004, Ampalian (http://www.ampalian.com) is one of the UK 's leading online Jewellery portals with over 2,500 items of Jewellery online.

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Kerrie Potts
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