And we really appreciate the concrete steps he provided and that all agents and brokers should undertake to position themselves in this fast-changing environment.
Chicago, IL (PRWEB) October 29, 2008
Jeremiah Desmarais, vice president of marketing for Norvax, the #1 provider of technology and Internet tools for insurance sales, presented a course on Internet Marketing to brokers and agents at the annual Silicon Valley Association of Health Underwriters (SVAHU) sales expo. The expo was held at the Wyndham Hotel, in San Jose, CA, on Monday, Oct. 3.
According to Desmarais, health insurance agents and brokers no longer have a choice -- they need to develop effective marketing strategies for online consumers if they want to survive, let alone succeed, in this dynamic market.
He pointed to a recent Celent Research report that more than half of all individual health insurance sales involved the Internet. And the trend line is rising fast. In just over two years, it's anticipated that more than 90% of all individual health insurance buyers will use the Internet for part or all of their policy purchases.
"It goes without saying that Silicon Valley is acutely aware of the Internet's importance, but Jeremiah's presentation helped our members see the web's direct impact on their marketing and sales," said Abraham Phillips, president of SVAHU. "And we really appreciate the concrete steps he provided and that all agents and brokers should undertake to position themselves in this fast-changing environment."
Desmarais' course covered four important areas for agents and brokers exploring the online market:
- The trends shaping online health insurance sales
- Unique shopping patterns of online health insurance shoppers
- How insurance professionals can match shoppers habits
- Proven strategies used by top producers to capture the online health insurance market
He emphasized that the right set of insurance sales automation tools -- such as a professionally designed agent website, powerful health insurance quote engine, drip marketing program, Internet-generated health insurance leads and lead management system -- can create an automated insurance agency that can help producers sell health insurance nationwide from nearly any location.
Norvax is a regular presenter at health insurance workshops and conferences throughout the U.S. For information on arranging a Norvax presentation on online health insurance marketing, contact JDesmarais@norvax.com.
Scott Public Relations
Norvax Inc. is a leading developer of Web-based sales and customer communication tools that connect and help consumers, insurance brokers, agents and carriers transact health insurance business more efficiently. From tools for building Web sites to health quoting software and drip marketing email autoresponders that can automatically include updated health plan quotes, Norvax's health insurance technology lets agents increase sales, cut administrative time and reduce expenses by initiating customer contact faster and automatically maintaining around-the-clock communications with prospects. Founded in 2001, Norvax was named among the top 20 fastest-growing software companies in the U.S. in both 2007 and 2008 by Inc Magazine. Norvax is privately held and headquartered in Chicago.
The Silicon Valley Association of Health Underwriters, California's Benefit Specialists, is an organization of insurance professionals committed to promoting the ethical interest of their industry. They do this by providing continuing education for members and their clients and act as consumer advocates with legislative leaders at both the Federal and State Level. Learn more at http://www.svahu.org