Mercedes-Benz Canada Unveils Online Campaign Promoting World's Cleanest Diesel Engine

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Mercedes-Benz Canada launches interactive site highlighting BlueTEC, a revolution in clean diesel technology. For further details, please visit: http://www.bluetec.ca

A key motivation towards building the BlueTEC site was to create an informative, yet engaging, approach towards developing greater awareness of this exceptional clean diesel technology.

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Mercedes-Benz Canada recently launched their latest online initiative, a microsite designed to introduce the new BlueTEC clean diesel technology to the Canadian market.

Incorporating a combination of unique flash, video and rich media components, the site offers the user an array of opportunities to learn about how the BlueTEC system works, engine performance benefits, available models equipped with the BlueTEC technology, and the Mercedes-Benz commitment towards a clean-engine technology.

The BlueTEC site provides insight for the luxury car enthusiast who factors consideration for the environment as a motivating component in their purchase decision. A brief intro video provides an overview of the technology in action, while an interactive water-droplet allows the user to 'clean' various elements of the site. A wealth of information for car buyers who seek to arm themselves with critical insights for their next vehicle purchase, the BlueTEC site delivers on every level.

Mark Forsyth, Manager of Interactive Marketing and CRM at Mercedes-Benz Canada, notes: "A key motivation towards building the BlueTEC site was to create an informative, yet engaging, approach towards developing greater awareness of this exceptional clean diesel technology."

As the world's only car brand to receive the prestigious ISO 14062 "Design for Environment" Certificate, the Mercedes-Benz tradition for innovation in automotive design and engineering forges on with BlueTEC clean diesel.

The new BlueTEC engine is now available on select Mercedes-Benz models, including the M-Class, GL-Class, and R-Class SUVs.

For an up-close look at this remarkable technology, visit http://www.mercedes-benz.ca/bluetec today.

About Mercedes-Benz Canada

Mercedes-Benz Canada is responsible for the sales, marketing and service of its three brands in Canada; Mercedes-Benz, smart, and Maybach. Headquartered in Toronto, Ontario, Mercedes-Benz Canada employs approximately 1,000 people in 19 locations across Canada. Through a nationwide network of 18 Mercedes-Benz owned retail operations and 39 authorized dealerships, Mercedes-Benz Canada sold 18,547 vehicles in 2007, the best year ever reported for Mercedes-Benz Canada.

For more information, please contact:
Mark Forsyth
Manager, Interactive Marketing and CRM
Mercedes-Benz Canada
mforsyth @ mercedes-benz.ca

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