NACDD Sponsors National Advertising Campaign Targeting Women and Chronic Disease

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Celebrities Emphasize Importance of Health Care in Election and Urge Women to Make Chronic Disease a Factor When Casting Vote for President

The National Association of Chronic Disease Directors (NACDD) is pleased to announce its sponsorship of a new national television and online advertising campaign targeting women voters. The ad urges women to ask the Presidential candidates where they stand on health care, and specifically how each candidate plans to spend more resources on the prevention of chronic diseases.

"Women are concerned about the health care priorities of the next President, and rightly so: Women make 80 percent of health care decisions for their families and are more likely to be the care givers when a family member falls ill," said John Robitscher, NACDD Executive Director. "This ad asks women to demand action on an issue that affects more than 130 million Americans -- chronic disease."

The 30-second TV spot, and 45-second online spot, features Hollywood celebrities such as Mary-Louise Parker, Lauren Bacall, Katey Sagal and Phylicia Rashad alongside everyday women. It will run on cable networks and online through the November 4 election.

The ad is also sponsored by the Partnership to Fight Chronic Disease (PFCD), of which NACDD is a member, and several others of its partner organizations, including:

  •     America's Agenda: Health Care for All
  •     American Medical Women's Association
  •     Association of Public Hospitals and Health Systems
  •     Partnership for Prevention
  •     Pharmaceutical Research Manufacturers of America (PhRMA)
  •     Service Employees International Union (SEIU)

Chronic diseases, such as diabetes, heart disease, and cancer, the leading causes of death and disability in the United States. They are responsible for seven out of 10 deaths and more than 75 percent of the nation's $2 trillion medical care costs. NACDD recently released a survey that found that more than two-thirds of adult Americans agree that the U.S. healthcare system needs to put more emphasis on chronic disease preventive care than on treatment, and they're willing to pay higher taxes to fund those programs.

"Chronic disease prevention presents one of America's greatest opportunities to both improve lives and control health costs," said David Hoffman, Chair of NACDD's Policy Committee. "We're sending the message that prevention is an investment in the future we can't afford to miss."

To view the television and online advertising campaign, visit: http://www.fightchronicdisease.org/.

About the National Association of Chronic Disease Directors (NACDD)
The National Association of Chronic Disease Directors (NACDD) is a national public health association for chronic disease program directors of each state and U.S. territory. The NACDD works to reduce the impact of chronic diseases on the American population by advocating for preventative policies and programs, encouraging sharing of knowledge and developing partnerships for health promotion (http://www.chronicdisease.org).

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