Brand understanding is the underpinning of brand communication
Minneapolis, MN (PRWEB) October 30, 2008
The Minneapolis-St. Paul Business Journal has recognized nParallel as #28 on its Fast 50 list of the fastest-growing private companies in the region. nParallel is an international brand communication and merchandising strategy agency. nParallel designs, builds and manages store fixtures, product displays, retail environments and tradeshow exhibits. The agency achieved an 87 percent increase in total revenues from 2005-2007, and it was also named earlier this year as one the Inc. 5000 fastest-growing companies in the United States.
"Brand understanding is the underpinning of brand communication," said Michael Morgan, creative director, nParallel. "Our clients tell us that nParallel is successful because we demonstrate an uncommonly deep and strategic understanding of their brands and their business goals, opportunities and challenges."
"Mindful of our clients' tighter marketing budgets, as well as the rising costs of materials, we are now designing elements that are lighter, more modular and less about structure and more about message and brand experience," said Megan Diamond, president, nParallel.
To be rank among the Fast 50, private companies must be headquartered in the 11-county metro area of Minneapolis-St. Paul, Minn., have a least $1.0 million in revenue in the first of the three most recently completed fiscal years, and have consecutive revenue growth during the next two years. Profiles on the Fast 50 private companies were published in a supplement to the Friday, October 24, 2008 edition of the Minneapolis-St. Paul Business Journal (http://www.minneapolis-stpaulbusinessjournal.com).
Brand marketers and retailers know that store fixtures, merchandising systems and tradeshow displays establish the brand experience, engage customers and drive sales - if they are planned with imagination, then skillfully crafted. But, too often, unfocused planning, uneven execution and unexpected costs squeeze the creative spark out of their most promising concepts. The alternative? nParallel (http://www.nparallel.com), the international brand communication, merchandising strategy and display agency based in Minneapolis. Whether the venue for connecting with your customers is a store or a show, nParallel fulfills the big-picture vision while keeping a sharp eye focused on the details of disciplined production, meticulous program management, and the budget bottom line. Seeking uncompromised excellence in brand communication? Call nParallel, 763.231.4800.