The Pink Slip Two-Step: Box Personal Items, Blast Personal Profile

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Network with mobile business cards anywhere, anytime.

Pink slips can lead to quick exits from a company's premises. There's often little time to say goodbye and even less to exchange contact information. Without their company-sponsored email address, how do fired employees later network with office colleagues?

The best way is to plan in advance and exchange personal contact information before being fired. But if a pink slip comes as a surprise, there's a new service called 'MMS Publishing' which can be used to send personal contact info to the mobile phones of colleagues.

MMS (Multimedia Messaging Service) is commonly referred to as "picture" messaging. It is received in a mobile phone's inbox in the same, familiar way as text messaging (SMS) but instead of being limited to 160 characters, each MMS can include images, audio, video and thousands of characters.

So, how does MMS Publishing work? Users upload images and enter text, including contact details, to the online MMS Composer. After creating a personal MMS, they then choose a vanity keyword for it.

Fired? Being escorted to the door? Simply tell colleagues to text the vanity keyword to Cellyspace's shortcode number 33563 (aka "33JOE") and they will soon receive the MMS on their phone.

Message recipients don't have to download any software to receive it and the service is compatible with most U.S. mobile phones - currently 70% of U.S. handsets and growing.

It's free to create, store and publish messages but there's a 20 cent fee to send each message. Users who register their phone number have access to advanced features and can send the first two messages for free. Those who don't want to publish their message can just send it to their own phone for free and then forward it to their colleagues.

MMS messaging can be used for emergency situations like this and for everyday social and business networking situations. Although is primarily used as a mobile messaging tool for businesses and content providers, it is often used by consumers for personal commerce and to have fun sending content.

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Richard Eicher
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