What Came First? How McDonald's Got America Buzzing About Chicken
Chicago (PRWEB) October 29, 2008
The Word of Mouth Marketing Association (WOMMA) today announced its Measuring Word of Mouth research paper winners and its 2008 WOMMIE winners. Award winning papers and Wommie winners will present their findings during WOMMA's 2008 Marketing Summit and Research Symposium Nov. 12-14 in Las Vegas, NV at the Rio All Suite Hotel and Casino.
Research award recipients are:
Best Demonstration of ROI
"Credible" Reach: How the Scalability of Online Word of Mouth Programs Delivers Better ROI
Lauren Levy, Matchstick
Best Discussion of Lessons Learned
The New Dimensions of Word of Mouth: Comparing Use in America and China
Martin Block, BIGresearch
Most Innovative Research
How an Agency Developed a Proprietary Word of Mouth Planning Tool
Dan Buczaczer, Christian Krugel, and Kathryn Cook, Denuo
WOMMA congratulates all of the recipients of these word of mouth marketing accolades, which was designed to recognize outstand research and metrics development as well as amazing word of mouth campaigns and the smart people who create them.
The award-winning research papers and more are featured in WOMMA's Measuring Word of Mouth Vol. 4, which is being officially launched at WOMMA's Research Symposium in Las Vegas. All attendees to WOMMA's Word of Mouth Marketing Research Symposium will receive a copy of the 200+ page, research-saturated book -- a great way to take conference learnings back to the office.
WOMMA's Research Symposium is where the industry's top researchers will gather to demonstrate the latest advances in word of mouth valuation, participate in in-depth discussions of measurement issues, and put forth their best data and research. This is WOMMA's fourth annual Word of Mouth Marketing Research Symposium, and is the only conference focused on quantifying word of mouth marketing and finding measures, metrics, and standards with which to prove the value of consumer engagement.
2008 Wommie recipients and their case studies are:
BuzzCorps and HP - "31 Days of the Dragon"
GolinHarris and McDonald's - "What Came First? How McDonald's Got America Buzzing About Chicken"
theKbuzz and Atco Properties - "The Atlas Solution: Stimulate the Economy, and Creating Buzz"
WOMMA was delighted at the member-response that the third annual WOMMIE competition garnered. Members submitted more than 73 case studies to WOMMA's Case Study Library (http://womma.org/casestudy), which now holds close to 200 examples of word of mouth marketing in action and is the largest collection of word of mouth marketing case studies.
While the 2008 Wommie Awards recipients have already been chosen, WOMMA reminds members that the Case Study Library is always open for submissions, and companies that missed the 2008 deadline can still contend for WOMMA's 2009 Wommie Awards.
In the meantime, the case studies will be on display as a reference for the word of mouth industry and as a great way for WOMMA's member companies to showcase their best work. For more information, or to submit to WOMMA's Case Study Library, visit http://womma.org/casestudy/submit.
WOMMA is the official trade association for the word of mouth marketing industry. Our more than 385 corporate members are committed to building a prosperous word of mouth marketing profession based on best practices, measurable ROI, and ethical leadership. Learn more about us at http://womma.org.
Find out more about WOMMA's annual Marketing Summit and Research Symposium Nov. 12-14 at the Rio All-Suite Hotel and Casino in Las Vegas.
Marketing Summit: http://womma.org/summit08
Research Symposium: http://womma.org/research08