New Website Reveals Growing Trends in On-line Developments
www.FollowWebTrends.com has published a press release, heralding the introduction of a new site where readers and contributors can share stories and ideas about the way the internet is and should be shaping itself and our future. Whether you are researching for pleasure or profit, www.FollowWebTrends.com will have something for everyone.
Sydney, NSW (PRWEB) October 30, 2008 -- A new website, www.FollowWebTrends.com has been launched to provide an easy reference point for people looking to find the next wave in internet usage.
We've all seen fashion come and go, and some fashions go round again but using different materials. Some say the material is as much part of the fashion as the style.
Many great inventions existed as ideas well before they became practical applications; sometimes they simply had to wait for technology, or material, to catch up, like heavier than air flight which needed lightweight power to be effective. But sometimes the idea was so emotionally compelling it forced technology to be developed just for it - like the space age.
Is the same true of the internet? Do applications become popular after they've been developed, or is the development driven by popular demand? Many commentators, such as Seth Goddin and Michael Hewitt-Gleeson, have argued that the rise and rise of consumer power has changed the marketplace from being manufacturer-driven to one where the consumer decides what is made and what is not. In fact, this has always been the rule; very little is made that the consumer does not want. The difference is that the time it takes for a manufacturer to know whether he is on a winner or a loser is oh so much shorter these days, to the point where, if the consumer does not respond favourably at the market-research stage, the product is unlikely to ever be built.
In the digital world, where products can be created, tuned and killed with amazing rapidity, the market research is often a beta-version of the product itself. Seeding the product through modern on-line marketing strategies (and these are covered in www.FollowWebTrends.com) and watching whether or not it rapidly gains a following in the various user communities provides instant (and often very blunt) feedback which the manufacturer or developer can use to make the product more acceptable.
However, if the product does not take off, is this a fault of the product or the market research? To continue marketing a product which is not gaining traction among the consumers is to live in faith that they will eventually see the light; the same faith that kept manufacturers building products that their salesmen were unable to shift. Occasionally that faith is rewarded and on a different day, in a different social climate, that same product will suddenly take off.
"Product" here is used in the broadest sense. It may be a physical thing, marketed on-line, but more often it is a digital entity: a ring tone, an application, a picture, an e-book; a service, and sometimes, possibly most often, it is a stealth machine. Is Google a search engine, or a bill-board? The countless websites, directories, blogs, news and other such sites identified on www.FollowWebTrends.com are usually one of three types:
| | - An information site, not designed to generate revenue directly but built to support the broader objective of the developer. Examples include Banks, Government Agencies and many retail and service businesses who provide information to customers or clients to retain or entice them into the shop;
- A retail site, either directly like Amazon.com or indirectly like eBay, which provides a storefront for other retailers. Both exist for no other purpose but to trade products for money (or, in some cases, other products);
- A stealth site, which ostensibly provides a service but is designed ultimately to foster e-commerce in oh so many ways. Go to www.FollowWebTrends.com to find out more.
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The internet is more than just websites and urls. It is also the traffic that passes between sites or users. Email is the most prolific, and many people who have no real idea about using the web are familiar with the concept. One interesting phenomenon often seen in the inbox is the targeted sales email, and www.FollowWebTrends.com explores the changing styles and psychology behind them.
On-line videos, picture albums, data repositories, music, advertising, banking, legal advice, medical advice, financial advice, social advice, horoscopes, social networking, integrated communications, viruses, hackers, scammers, virtual reality, alternative worlds, work from home, don't work at all, in so many areas the internet touches our lives and in many areas is almost essential to life as we know it. Business and governments spends vast sums of money providing backup facilities to ensure continuity of service in ever increasing disaster scenarios. Why? Because the consumer expects it, and business requires it. Or is that Business requires it because the consumer expects it? Read www.FollowWebTrends.com ; not only see what we think, but tell us what you think.
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