From planning a route and what to wear, to understanding how weather extremes can affect your performance, it is always a factor. With the addition of real-time weather conditions and forecasts from TWCi, BiM Active is an even better training tool for active outdoor athletes.
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Austin, TX (PRWEB) October 30, 2008
As Fall approaches, joggers, runners, cyclists and walkers tracking distance and counting calories can now use GPS cell phones with the Bones in Motion (BiM) (http://www.bonesinmotion.com) service to record their outdoor activities featuring the latest weather conditions and 4 day forecasts from The Weather Channel Interactive (TWCi). Additionally, outdoor active participants' entire mobile and web connected fitness journal will include weather associated with the location and time of their workout to show how the effects of temperature, wind, humidity and precipitation plays a role in their personal performance.
Visitors to BiMActive.com and all powered by BiM partner sites will have quick access to weather conditions and other outdoor related information that can affect runners, walkers and cyclists such as sunrise and sunset times, allergies and pollen counts, air quality and pollution index information.
"Weather has a tremendous influence on outdoor workouts," said Louis Gump, vice president of mobile for TWCi. "From planning a route and what to wear, to understanding how weather extremes can affect your performance, it is always a factor. With the addition of real-time weather conditions and forecasts from TWCi, BiM Active is an even better training tool for active outdoor athletes."
"We consistently strive to bring top notch content and services to our customers," said Andrew Graham, chief executive officer of Bones in Motion. "TWCi is the leader in developing accurate, localized weather content and we believe a partnership will help increase customer satisfaction while providing a platform for new, innovative weather-related features."
BiM Active was developed specifically with outdoor enthusiasts in mind and lets customers set workout goals, measure how far they have gone and how fast and receive feedback through sound alerts without any calibration. Once the workout is complete, customers can upload their activity to their own personal BiM Active online account at bimactive.com where they can view their activity history, workout analysis and blog with other members of the BiM Active online community. Over time, customers can build a detailed personal training history and share their activities with friends, training partners and find recommended routes from other athletes who use BiM Active.
About Bones in Motion (BiM)
Bones in Motion provides award winning, subscription-based mobile lifestyle phone applications and services. For the active consumer, BiM is a catalyst for extending the mobile phone to become a motivational companion for fun, fitness, sports, diet, and personal safety. For more information on Bones in Motion, please visit http://www.bonesinmotion.com.
About The Weather Channel Interactive (TWCi)
The Weather Channel Interactive is the leading provider of broadband and wireless weather products including weather.com, Desktop Weather by The Weather Channel, and The Weather Channel Mobile. weather.com, the Web site of The Weather Channel, is the ultimate source of weather on the Web helping users plan their lives by delivering timely current conditions, expert forecasts and relevant lifestyle content for 98,000 locations worldwide. The Weather Channel reaches more than 35 million unique users online each month and is the most popular source of online weather, news and information according to Nielsen//NetRatings. The Weather Channel Interactive also provides consumers with unique and customizable products such as Desktop Weather and a full lineup of mobile services including downloads, messaging, mobile Web, and mobile video. Other TWCi sites include forGetaway.com, a vacation home rental site, Forecast Earth, a site dedicated to the discussion of climate change, and a series of international sites, including http://www.weather.co.uk, http://www.meteo123.com , http://www.wetter123.com, http://www.canaldotempo.com and http://www.weather.com/espanol.
For more information on The Weather Channel Companies, including press releases, images, executive information and backgrounders please visit http://www.weather.com/press.